- Business
- Shenzhen Bluetrum Technology Co., Ltd. is a fabless integrated circuit design company that researches, develops, designs, and sells low-power, high-performance system-on-chip (SoC) solutions for wireless audio, smart wearables, and the artificial intelligence of things (AIoT). Founded in 2016 and headquartered in Shenzhen, China, with primary research and development facilities in Zhuhai and Shenzhen, the company specializes in open-source RISC-V architecture-based silicon design, integrating custom central processing unit cores, digital signal processors, radio frequency modules, baseband processors, audio codecs, and power management units.
The company's core product portfolio comprises: Bluetooth audio SoCs, including true wireless stereo (TWS) earbud chips, wireless headphone processors, and Bluetooth speaker SoCs across its flagship Xunlong and BT series; smart wearable SoCs, featuring high-integration processors for smartwatches and fitness bands such as the BT879X, AB579X, AB569X, and AB568X series; artificial intelligence voice recognition and AIoT SoCs, equipped with dedicated neural processing units (NPUs) for low-power voice activation and intelligent noise cancellation; digital audio and speech processing chips for electronic instruments, voice-interactive toys, and soundbars; wireless microphone SoCs; Wi-Fi connectivity chips, including the AB6003G Wi-Fi IoT series; multimedia and video processing SoCs, utilized in smart glasses, thumb cameras, children's cameras, and wireless transceivers; and complete turnkey hardware-software reference designs and customized firmware solutions. Bluetrum Technology serves consumer electronics brand owners, original equipment manufacturers (OEMs), and original design manufacturers (ODMs) across Greater China, the Asia-Pacific region, India, Africa, Latin America, and Europe, with its solutions integrated into products by brands including Xiaomi, Transsion, realme, Honor, Edifier, Baseus, Lenovo, Anker, boAt, Noise, and Baidu.
In recent developments, Bluetrum Technology has expanded its technological capabilities and broadened its strategic business lines. In November 2025, the company established a wholly owned subsidiary, Shenzhen Xinguang Computing Technology Co., Ltd., to enter the optical chip and high-performance optical communication module market as a second core growth driver. In wireless connectivity, the company launched its AB6003G Wi-Fi IoT chip, secured Wi-Fi Alliance certification, and engineered dual-band Wi-Fi 6 radio frequency and modem technologies to accelerate its footprint in connected smart devices. Additionally, the company integrated proprietary hardware NPU engines across its next-generation wearable and audio SoC lineups to support edge artificial intelligence computing and deep-learning call noise reduction algorithms. Bluetrum Technology has also expanded its video SoC offerings into emerging categories such as smart glasses and portable imaging devices, while pursuing strategic equity investments in artificial intelligence hardware, graphics processing units, and advanced semiconductor packaging to strengthen its broader ecosystem.