- Business
- Puya Semiconductor (Shanghai) Co., Ltd. (688766.SS) designs, develops, and sells non-volatile memory chips and memory-based derivative products for applications in AIoT, smartphones, wearables, servers, optical modules, industrial control, automotive electronics, and security. The company offers SPI NOR Flash including standard, automotive-grade, ultra-low power, and high-reliability variants; EEPROM products such as standard, automotive-grade, and high-endurance I2C series with up to 10 million erase cycles and 200-year data retention; microcontrollers (MCU); and analog chips including voice coil motor (VCM) drivers; alongside known good die (KGD) services. Founded in 2016 with roots in a 2012 predecessor entity in Wuxi, Puya Semiconductor maintains headquarters in Shanghai's Zhangjiang High-tech Park, a subsidiary in Chengdu, research and development centers in Suzhou, sales and application support in Shenzhen and South Korea, and representative partners in Japan, the United Kingdom, Germany, and other regions; it serves global brands including Samsung, OPPO, vivo, Xiaomi, Lenovo, HP, Amazon, and Midea. In recent developments, the company listed on the Shanghai Stock Exchange's STAR Market in August 2021, launched a "Memory+" strategy to expand into MCU and analog products, introduced high-endurance EEPROM series for electricity meters in 2023, announced plans in September 2025 to acquire a controlling stake in Zhuhai Noah Changtian Storage Technology Co., Ltd. (SkyHigh) to bolster indigenous 3D NAND capabilities, and confirmed ongoing negotiations in November 2025 for acquiring 49% equity in the same target via share issuance and fundraising amid trading suspension.