Sa Sa International Holdings Limited
SSILF
Other OTC0.12
USD
- -
- -
ISIN
KYG7814S1021
CUSIP
G7814S102
Return %
Stock
S&P500
1Y
- -
19.01
3Y
-49.36
65.49
5Y
-43.14
72.21
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
FRC
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in mil. unless spec.Quarterly Dividends Per Share
FRC
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in mil. unless spec.- CEO
- Siu Ming Kwok
- Full Time Employees
- 2,200
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- MP Industrial Centre Chai Wan HK Hong Kong
- IPO Date
- Mar 15, 2013
- Website
- corp.sasa.com
- Similar Companies
- Business
- Sa Sa International Holdings Limited (SEHK:178) is an investment holding company primarily engaged in the retail and wholesale of beauty and cosmetic products across Asia. Established in 1978 and headquartered in Chai Wan, Hong Kong, the company operates as a leading one-stop beauty product specialty platform, offering diverse products under more than 600 brands, including over 180 own brands and exclusive international brands; these encompass skincare, fragrance, make-up, hair care, body care, inner beauty and health supplements, personal care items, health and fitness products, and beauty equipment. It serves customers through an extensive network of physical retail stores and diversified e-commerce platforms in Hong Kong, Macau, Mainland China, Southeast Asia, and internationally, emphasizing an omni-channel (OMO) shopping experience that integrates online and offline channels. The company's operations target beauty-conscious consumers, including locals and tourists, with a focus on competitive pricing, multi-brand services, and round-the-clock online access providing comprehensive product information. Sa Sa maintains a wide distribution network, actively renovating its store portfolio to optimize locations in tourist areas and local markets while expanding selectively based on favorable rental terms. In recent developments, Sa Sa launched its first-ever share buyback plan in July 2025, signaling strong confidence in its business prospects amid improving sales trends. The company reported offline sales growth in Hong Kong and Macau, with same-store sales up 11.2% year-over-year in the first quarter of fiscal year 2025/26 (April-June 2025), driving total turnover higher by 4.7%; it also announced annual results for fiscal year 2024/25 in June 2025, declaring a final dividend of 1.7 HK cents per share for a total annual payout of 2.45 HK cents, while narrowing year-over-year sales declines in the second half through portfolio optimization. Additionally, Sa Sa is pursuing strategic expansions in Mainland China and Southeast Asia, shifting to an asset-light e-commerce model in China where online sales now represent 80% of its Mainland operations, alongside closing underperforming physical stores and partnering with third-party platforms; it continues to enhance omni-channel capabilities and capitalize on tourism recovery via individual visit schemes and mega events.