- CEO
- Niels Frederiksen
- Full Time Employees
- 9,353
- Sector
- Consumer Defensive
- Industry
- Tobacco
- Address
- Sandtoften 9 Gentofte Denmark 2820
- IPO Date
- Apr 16, 2019
- Business
- Scandinavian Tobacco Group A/S manufactures and sells premium cigars, pipe tobacco, fine-cut tobacco and smoking accessories primarily in North America, Europe and select international markets. The Denmark-based company, founded in 1750 and headquartered in Gentofte, operates through three main segments—North America Online and Retail; North America Branded and Rest of World; and Europe Branded—offering handmade cigars under brands including Macanudo, CAO, Alec Bradley, Cohiba, Punch, Partagas, La Gloria Cubana and Silencio; machine-rolled cigars such as Signature, La Paz, Mehari’s and Panter; pipe tobacco brands like Captain Black, Erinmore, Mac Baren and Balkan Sasami; fine-cut tobacco including Bugler, Break, Bali Shag and Tiedemanns; and next-generation products such as nicotine pouches under XQS. It maintains a global manufacturing presence with six factories, 19 main offices and sales operations in 18 countries, including production facilities in the Dominican Republic, Honduras, Nicaragua and Denmark, while providing contract manufacturing for third parties and direct-to-consumer sales via online, catalog and retail channels. In recent developments, the company launched its Focus2030 strategy in November 2025 targeting 11% return on invested capital by 2030 through DKK 200 million in cost savings, portfolio rationalization around power brands in machine-rolled cigars, handmade cigar expansion and accelerated nicotine pouch growth; acquired Mac Baren Tobacco Company and Alec Bradley Cigar business in 2024 to bolster premium offerings; and implemented a new global SAP system alongside a flexible shareholder return policy with 40-60% dividend payout ratio.