- Business
- Raketech Group Holding PLC is a Malta-based marketing technology company specializing in performance-based digital marketing and affiliate solutions for the iGaming industry. Its core offerings include a diverse portfolio of advertising spaces, comparison platforms, community sites, guides, and social media products designed to generate high-quality affiliate leads for operators. These products encompass online casino guides, providing insights on casino news and payment methods; sports products, featuring news, fixtures, results, statistics, and betting odds; as well as tailored sports data analytics, predictions, and software services aimed at consumers and business partners. The company serves clients across international markets, including sports streaming providers, game studios, and major betting and casino operators. Founded in 2010, Raketech is headquartered in Malta.
In the past two years, Raketech has undergone strategic shifts with a focus on streamlining operations to sharpen its core commercial strengths. Key changes include the divestment of its US land-based betting tips advisory business in 2024, marking a move to concentrate on digital assets, and the sale of Casumba assets due to regulatory developments affecting its portfolio. The company has also extended the earnout payment period associated with the Casumba acquisition and removed the option to settle earnout in shares, opting for cash payments instead. Additionally, Raketech has been strengthening its proprietary platform, AffiliationCloud, securing exclusive commercial agreements with affiliates and operators to enhance its performance marketing services. Cost-saving measures and stricter focus on strategic partnerships have been implemented to support future growth and operational efficiency.
Raketech operates primarily within the iGaming industry, targeting international betting and casino operators, sports enthusiasts, and gaming consumers through its digital marketing platforms. The company's product innovation revolves around data-driven, performance-oriented marketing solutions designed to maximize operators' media spend, complemented by consumer-facing content aimed at education and engagement. Its geographic footprint includes Europe with expansion initiatives focused on key regulated markets. Raketech's strategic focus on platform-driven growth, enhanced analytics, and affiliate management underscores its position as a specialized marketing tech firm within the competitive iGaming sector.
The company reported challenges in revenue growth recently, leading to strategic reviews and a sharpened focus on its most commercially viable assets and partnerships. Raketech pursues a long-term partnership approach, leveraging its technology platform to deliver targeted, simplified, and relevant digital marketing experiences that connect consumers and operators effectively. Its leadership team continues to evolve with recent board member appointments aimed at strengthening governance and strategic oversight.
Overall, Raketech Group Holding PLC combines affiliate marketing expertise, proprietary technology platforms, and a broad portfolio of digital content products to support international betting and online casino operators while adjusting its operational focus to navigate evolving regulatory landscapes and market conditions effectively.