Rikard Engberg
Hello, and welcome everyone. My name is Rikard Engberg, and I'm an equity research analyst here at DNB Carnegie Bank.
With me, I have Johan Svensson, CEO and founder of Raketech. Johan, welcome.
Johan Svensson
Hi, Rikard. Thank you.
Rikard Engberg
We are going to discuss the recently released Q1 numbers. Revenue in the quarter was down 36% year-over-year, yet EBITDA improved sequentially from Q4.
What is the underlying driver behind this development?
Johan Svensson
The revenue decline is mainly driven by the continued phaseout of the paid publisher network within sub-affiliation. As you mentioned, EBITDA improved quarter-on-quarter.
Our affiliation marketing business, our own consumer assets, was slightly up in revenue quarter-on-quarter, while sub-affiliation declined quarter-on-quarter. Behind the declining in sub-affiliation is primarily the phaseout of the paid network, but also the US organic publisher network declined, where one of our larger US publishers didn't develop as expected.
At the other end, our Nordic organic network saw an improvement and revenue increase quarter-on-quarter. The big reason behind the revenue decline year-on-year is the paid publisher network, which is in phaseout mode.
Rikard Engberg
Great. Can you stick a bit around this sub-affiliation and the paid part of it?
Is the facing out of the paid revenue now at a lower decline than the growth is from the organic assets, to say?
Johan Svensson
The decline is mainly driven by this phaseout, which we communicated in the Q4 report. The focus is fully on the organic publisher network, where we saw a grow in the Nordics, both year-on-year and quarter-on-quarter.
This was more offset by the weaker performance in the US and especially for this larger publisher, which we have referred to in previous communication. That publisher did not develop as expected during the first quarter of the year.
Rikard Engberg
Great. Also, you presented in the report a new organic publisher agreement that was signed after the after the Q1 Q1 ended.
Can you please describe what this mean and what is in this partnership?
Johan Svensson
Yes. We signed a large Nordic publisher in April here with start in May.
When we say an exclusive publisher agreement, it means that this publisher, all their commercial agreements and deals, are operated from our commercial team and through our platform, AffiliationCloud. It means all sales are coming from our commercial agreements.
This is a fast-growing publisher in the Nordic space. It's still early, but we expect it to become one of our largest Nordic publishers.
Rikard Engberg
Great. We can stay in the Nordics.
Can you please describe the strong development in the Nordics for affiliate marketing and the reasons for this strong performance?
Johan Svensson
Yes, affiliation marketing, where we saw an increase quarter-on-quarter in revenue. Q1 is normally a weak quarter, where Q4 is strong, it was a strong development to see quarter-on-quarter growth here.
The Nordic markets delivered positive. We had a Google core update in December, where some of our Swedish assets saw an increase in Google ranking, which is positive.
We also launched a few media-led initiatives during the quarter. One of them is Casino Feber Media, which is an industry news media section on Casinofeber, which has started to take off very well here, even if it's still only couple months in.
We also launched a pregame content section on our popular TV sport guides, first out TVmatchen in Sweden, both of these initiatives are contributing to stronger engagement between the end users and improved traffic quality. Overall, sports was strong in Q1 for us in the Nordics.
A good start in the Nordics for the year. Also,
Rikard Engberg
can you talk a little bit about this new media products that you're launching? How are they affecting flows to your assets and basically your ranking for your assets going forward?
Johan Svensson
To be relevant for Google, you have to build relevant products. We focus a lot on to build go-to products, where we see the end users coming back of itself, not just finding us when they are searching for a high-intent keyword.
To build more go-to products with better quality content is a part of our strategy. We launched these two projects in February, and we have plan for another five media initiatives to be launched during the rest of the year, launching on our TVSporten.dk, our TV sport guide in Denmark, same platform as TVmatchen.
We're now launching ahead of World Cup the pregame content section. As well, we have a few initiatives for more industry media sites, local sites, which will be launched during the rest of the year.
Rikard Engberg
Great. Can you please describe how your assets have developed during April, or yeah, the parts of April that has been at the report?
Johan Svensson
Yes. April was slightly stronger for our own assets compared to average in Q1.
Continued good performance in the Nordics. For sub-affiliation, the performance was broad in line with Q1, where we continue, yeah, to do well in the Nordics, but where US remains more challenging.
Rikard Engberg
Great. This summer, we have a World Cup in football.
Historically, how has these large tournaments affected your business when they occur?
Johan Svensson
The big championships in football, even if it's World Cup or Euro, it's a good traffic boost. Now we have, yeah, Sweden managed to qualify, which will drive even more engagement from the Swedish end users.
It's definitely has a positive impact on the sports traffic during the tournament. Last time it was World Cup, it was 2022 and was in Qatar in November-December, where we didn't see as much traffic increase as we did 2018, when it was played during the summer.
We expect higher traffic and higher engagement and also, yeah, more investment from operators during this period compared to a normal June-July period.
Rikard Engberg
Great. We have talked a bit about the long-term initiatives that you have launched, but what other long-term growth initiatives are you planning or have you launched during the last couple of months?
Johan Svensson
As mentioned, we focus a lot on building go-to products, which we classify as more of a media products. At the same time, we are improving our execution within organic publisher network.
What we have started to do and we'll do more is to bundle traffic between Raketech-owned assets and external publishers. Example, if we secure an investment from an operator in a casino investment in Sweden, we can bundle that between our own assets, Casino Feber and Casino Guide, and external publishers to both, yeah, deliver as much traffic to the operator to make them happy and for them to continue invest, but also to strengthen our position as a large publisher in the market.
Rikard Engberg
Great. Has there been any regulatory changes recently or coming up that has been affected you?
Johan Svensson
There are. Finland is not a big market for us, but we have Finland to regulate next year in July.
In the current legislation, traditional affiliation is prohibited. That's the latest update we have from our advisors, which could have an impact on our assets in Finland now.
What is legal to do is to run more of media news assets. We are strengthening our offering in Finland ahead of the upcoming regulation where we will launch an industry media asset during H2 this year.
Finland is a bit uncertainty around the upcoming regulation. Also in Denmark, there is a proposal of a rev share ban.
We just had the election in Denmark, and it's still not a effective day or no decision has been taken. In the new marketing gambling law proposal, they are prohibiting the operators to work on rev share, which is something we are monitoring, but it's also strategically for us to work more on CPA and upfront payments than rev share.
These are the two regulatory changes we are monitoring right now.
Rikard Engberg
Great. Finally, we have talked a lot about the Swedish market, which has been very strong during the quarter.
Are you looking at any other markets to become new core markets, to say, just like Sweden?
Johan Svensson
Our primary focus remains in the Nordics, but we also present in Italy, where we are looking into different expansion opportunities. An opening we see to build, yeah, high-quality content is around the industry media, local sites.
The first one we now launched in Sweden with Casino Feber Media. To reuse content and to translate it and put a local touch on it is a way to expand and build high-authority assets in more markets, where Italy is one of them.
The primary focus remains the Nordic, but we are looking into other options and, yeah, other regulated market which could be of interest for us.
Rikard Engberg
Great. Johan, thank you for talking to us here at DNB Carnegie, and thank you everyone who has been listening.
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