- Business
- Söder Sportfiske AB (publ) operates as a prominent retailer of sport fishing equipment and related products across the Nordic region and Europe. The company offers an extensive selection for modern angling, including diverse fishing rods, reels, and a wide array of lures such as crankbaits, jerkbaits, spinners, and soft baits, alongside essential tools, apparel, marine electronics, and outdoor gear. Söder Sportfiske also develops and markets its own portfolio of brands, which includes Söder Tackle, Söder Sportfiske, Söder Custom, Eastfield Lures, VATN, ANGLRS, Troutland, HQ Flies, and Fishline. Sales are conducted through a robust omnichannel platform featuring key e-commerce sites like Sportfiskeprylar.se for Sweden, Sportfishtackle.com for the broader European market, and Sportfishtackle.de for Germany, supported by additional local domains in countries such as Finland, the Netherlands, France, and Norway. This is complemented by its flagship physical store located in Stockholm. In 2024, the company relocated its main warehouse to Järfälla and implemented an advanced Warehouse Management System to enhance operational efficiency. Söder Sportfiske, established in 2004, is headquartered in Stockholm, Sweden, and has been publicly listed on Nasdaq First North Growth Market since 2021.