- Business
- Storytel AB (publ) is a Swedish media company primarily engaged in providing audiobook and e-book streaming services through its Streaming and Publishing segments. The Streaming segment operates under the brands Storytel, Mofibo, and Audiobooks.com, offering more than 1.8 million titles in 55 languages to over 2.6 million subscribers across more than 25 markets, with a focus on core markets including the five Nordic countries, the Netherlands, Turkey, Poland, Bulgaria, and the USA. The Publishing segment encompasses Storytel Books and audiobook publisher Storyside, delivering content from acclaimed authors through subsidiaries such as Bokfabriken, Gummerus, Lind & Co, Norstedts Publishing Group, People's, and Storyside, covering genres from children’s literature to adult fiction and nonfiction. Founded in 2005, Storytel is headquartered in Stockholm, Sweden.
Recent significant developments include a strategic alliance with RDF Media to expand and localize the audiobook market in Chile, a partnership with Klarna to integrate Storytel’s audiobook and e-book offerings into Klarna’s new global membership program across 14 markets including Europe and the USA, and the launch of the service in Estonia in partnership with Digiread to provide a strong local language catalog. Storytel has also implemented innovative product features such as the USBN universal audiobook identifier, synchronized listening, enhanced search capabilities across audiobooks and e-books, and support for Dolby Atmos spatial audio technology to enhance the listening experience. The company continues to pursue both organic growth and acquisitions with targets of revenue growth of 7-10 percent and adjusted EBITDA margins of 17.5-19.0 percent for 2025, while aiming to exceed 20 percent EBITDA margin in the longer term.
Storytel’s business model targets consumers in the audiobook and e-book entertainment industry, focusing on large-scale, multilingual digital content delivery through subscription streaming. The company manages publishing operations through its subsidiaries and has positioned itself at the intersection of content creation, digital publishing, and streaming technology. Recent executive changes include the appointment of Stefan Wård as CFO, further strengthening financial leadership at the group level. Storytel’s ongoing expansions and technological improvements underline its commitment to broadening global market reach and enhancing user experience in the digital story consumption space.