- CEO
- Maria Stipp
- Full Time Employees
- 590
- Sector
- Consumer Defensive
- Industry
- Beverages - Non-Alcoholic
- Address
- 3831 Ocean Ranch Blvd. Oceanside CA United States of America 92056
- IPO Date
- May 7, 2026
- Business
- Suja Life, Inc. engages in the development, manufacturing, and commercialization of premium non-alcoholic beverages, including cold-pressed juices, wellness shots, and functional sodas, under its core brands Suja Organic, Vive Organic, and Slice. It operates a vertically integrated platform with a large, multi-building production facility in North America to support product scale, quality control, and rapid innovation across its brands. The company markets its products through a nationwide distribution network, with availability in tens of thousands of retail outlets and foodservice channels, and emphasizes sustainability through responsible sourcing and recyclable packaging. Suja Life was founded in 2012 and is headquartered in Oceanside, California, United States.
Main products and services include: cold-pressed, organic and non-GMO juices; wellness shots and functional beverages; flavored soda alternatives and sparkling beverages under the Slice brand; product formulation, quality assurance, and co-packing/manufacturing capabilities for beverage brands; private-label and contract manufacturing services within its integrated facility; distribution and logistics services enabling national scale; and ongoing product innovation across taste, nutrition, and functional benefits. The company emphasizes direct-to-consumer and retail channels, supported by a robust product portfolio designed for daily consumption across multiple dayparts and occasions.
Latest major company changes encompass: strategic expansions and introductions of new product lines and functional formats across the Suja Organic, Vive Organic, and Slice brands; ongoing pipeline development including targeted wellness and cognitive-mocus-supporting beverages; acquisitions and brand integrations that broaden portfolio scope, including the consolidation and rebrand of Nestled brands into the three-brand platform; expansions of manufacturing capacity and efficiency improvements at its primary facility to support accelerated go-to-market timing; and partnerships or collaborations to broaden distribution reach and enhance product innovation pipelines, reflecting a shift toward targeted functional benefits and broader daypart beverage solutions.
Industry context and segments include: health and wellness beverages, cold-pressed juices, functional shots, and ready-to-drink beverages; primary customer types include grocery chains, mass retailers, natural and specialty retailers, foodservice accounts, and online direct-to-consumer channels. Geographic operations span the United States and Canada, with manufacturing and distribution centered in North America. Founding year is 2012, headquarters in Oceanside, California, and subsidiaries or parent relationships include ongoing brand-sphere expansion and potential strategic investments and partnerships within the broader beverages sector.