Shandong Kuntai New Material Technology Co., Ltd. (001260.SZ) engages in the research, development, production, and sales of automotive interior materials and products, operating as a leading global manufacturer and supplier of automotive soft interior components with a full upstream and downstream industry chain. The company offers tufted carpets formed by mechanical needles tufting on fabric substrates to create looped or cut velvet surfaces; needle-punched carpets processed from chemical fibers such as polyester and polypropylene through combing, needling, gluing, and powder spreading; BCF yarn as fluffy filaments spun, stretched, and hot-air formed from plastic particles including polypropylene and nylon; and car floor mats integrating water absorption, dust absorption, decontamination, sound insulation, and main carpet protection functions. Headquartered at No. 75 Baiyunshan Road, Fushan District, Yantai City, Shandong Province, China, the company was founded in 2009 and serves major automotive brands including BMW, Audi, Mercedes-Benz, Volvo, Hongqi, Buick, NIO, and BYD as a secondary supplier of carpets and primary supplier of floor mats, with operations focused on domestic and international mid-to-high-end vehicle markets. Its subsidiary, Yantai Xintai Automotive Parts Co., Ltd., holds national high-tech enterprise status along with provincial recognitions for innovation and specialization. Most recently, the company jointly established Shandong Kuntai Jizhitian with Japanese partner Jishitian (Shanghai) Trading Co., Ltd., expanding strategic alliances in automotive materials.