Cherry Trading Co.
TTADAWUL:426519.02
SAR
-0.67
(-3.40%)
ISIN
SA16DGE22KH2
Return %
Stock
S&P 500
1Y
- -
14.20
3Y
- -
81.12
5Y
- -
68.34
Capital Structure
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in mil. unless spec.Growth Rates
SAR
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in mil. unless spec.Quarterly Revenue
SAR
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
SAR
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in mil. unless spec.Company Description
- CEO
- Zaid Mohammed Zaid AlNasser
- Full Time Employees
- 800
- Sector
- Finance
- Industry
- Finance/Rental/Leasing
- Address
- 2623 Dammam Branch Road Riyadh RY Saudi Arabia 13242-8025
- IPO Date
- Dec 1, 2025
- Website
- cherry.com.sa
- Similar Companies
- Business
- Cherry Trading Co. engages in vehicle leasing, rental and related services in Saudi Arabia, with a broad portfolio across passenger cars, commercial vehicles, heavy equipment and ancillary mobility solutions. The company operates through vehicle leasing and rental segments, used-car sales, maintenance and service activities, and related fleet management operations, supported by a network of branches and service centers. Founded in 1980 and headquartered in Riyadh, Cherry Trading Co. serves individual customers and corporate clients across the Kingdom, leveraging a diversified asset base and scalable fleet to meet mobility demand. Main products and services vehicle leasing (short-, medium-, and long-term contracts for individuals and corporate fleets); vehicle rental (short-term and daily rentals; Cherry Rent A Car brand); used car sales (retail and wholesale channels for pre-owned vehicles); fleet management and maintenance services (maintenance centers, servicing, diagnostics, parts supply); public transportation and school transport contracts; heavy-vehicle and equipment leasing and rental (trucks, cranes, machinery); spare parts trading and distribution; real estate management activities (property management for commissions); automotive services (car servicing, maintenance centers); driverless or electronic car rental options (where applicable); educational transport and passenger transport services. Latest major company changes formation of new rental branches and expansion into additional Saudi regions (notably opening two Cherry Rent A Car branches in Hail and Riyadh); IPO-related activities with prospectus issuance and readiness for main-market listing, signaling a strategic shift toward public market access and broader investor visibility; ongoing expansion of fleet and diversification into heavy vehicles and equipment leasing; enhanced fleet management capabilities and service network to support higher utilization and customer coverage; potential strategic alliances to strengthen regional partnerships and scale operations. These moves reflect a shift toward asset-light monetization through expanded service offerings and geographic reach, while maintaining core leasing and rental focus. Additional context industry and segments: transportation services, vehicle leasing and rental, used-vehicle retail, maintenance and fleet management; target markets: individual consumers, small and large corporate clients, government and educational transport contracts; geographic operations: Saudi Arabia with emphasis on Riyadh region and other major cities; founding year and headquarters: 1980, Riyadh, Saudi Arabia; subsidiaries/parent relationships: operating as an independent entity with potential minority ownership by network partners or founders; public-market status: pursuing IPO on Saudi Exchange, with plans to list a portion of shares while existing ownership structures remain.