Hod Assaf Industries Ltd. (HOD.TA) manufactures and distributes a range of metal products and industrial materials primarily for the construction, infrastructure, and manufacturing sectors in Israel. The company offers steel bars and rods; metal sheets and plates; pipes and fittings; aluminum profiles and extrusions; galvanized products; and wire mesh and fencing materials, along with custom fabrication services, machining, and metal processing solutions such as cutting, bending, and welding. It serves contractors, builders, industrial clients, and government projects, with operations centered in Israel and headquarters in central Israel since its founding in the early 2000s. In recent developments, the company expanded its production capacity through investments in new machinery and facilities in 2024, strengthened supply chain partnerships with international steel suppliers amid regional market demands, and launched enhanced e-commerce platforms for B2B orders to support digital transformation efforts.