Maytronics Ltd.
TTASE:MTRN198.50
ILA
+1.60
(+0.81%)
Maytronics Ltd.
TASE:MTRN
(Tel Aviv Stock Exchange)
Recent
price
198.50
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Maytronics Ltd. Maytronics Ltd. (MTRN.TA), founded in 1983 and headquartered in Kibbutz Yizre'el in Israel's Jezreel Valley, develops, manufactures, markets, distributes and provides technical support for swimming pool equipment worldwide, with primary operations in North America, Europe, Australia and Oceania; the company operates as a subsidiary of Kibbutz Yizre'el Holdings 2004 ACS Ltd. and sells through subsidiaries, over 100 distributors, dealers and e-commerce platforms in more than 65 countries across five continents. Core products and services encompass robotic cleaners for private and public pools under the Dolphin brand; automatic swimming pool covers, alarms, and drowning detection systems under brands including Aqualarm, Premium and Espio; mineral-based water treatment systems, pumps, filters, water heaters and pool chemicals; supplementary items for water monitoring, control and treatment such as solar pool heaters and glass filter media; and via subsidiary Focus Products, premium pool and spa chemicals alongside the Liqua software system for water analysis, service management and customer engagement. The company segments its business into private pool robotic cleaners, public pool robotic cleaners, and safety products with related pool accessories, emphasizing environment-friendly technologies that enhance energy, water and chemical efficiency for residential and commercial customers. In October 2024, Maytronics Australia acquired Focus Products, bolstering its chemical and software offerings in Australia and New Zealand with subsequent leadership team adjustments in April 2025; the group continues production optimization by consolidating robot assembly in Yizre'el, reducing SKU variety by 30%-50% over three years and targeting 5%-6% direct cost cuts in 2025 amid a new robot generation launch planned for 2026; operational enhancements include a direct-to-consumer sales shift, U.S. logistics center transition despite short-term challenges, and cross-organizational expense reductions yielding NIS 25 million savings in first-half 2025; further, warrants grants to executives were approved in May and August 2025 under an updated employee stock plan, while Chairman Ron Cohen transitioned to Dov Ofer in May 2025. Maytronics maintains market leadership in robotic pool cleaners with estimated 48% residential and 44% public pool shares globally, navigating seasonality, competition from Chinese rivals and U.S. tariffs via price adjustments and cost efficiencies.