- Business
- Tobii AB (publ) (STO:TOBII) develops, manufactures and sells eye-tracking technology and attention computing solutions worldwide, with operations spanning Sweden, Europe, the Middle East, Africa, the United States, Asia and other international markets. Founded in 2001 and headquartered in Danderyd, Sweden, the company operates through three main business segments: Products and Solutions, which provides screen-based and wearable eye trackers such as Tobii Pro Glasses 3, Tobii Pro Spectrum, Tobii Pro Fusion and Tobii Pro Spark, along with accessories including motion capture systems, protective lenses, tripods and chin rests, and software like Tobii Pro Lab for multimodal research, Sticky by Tobii for online eye tracking and surveys, Tobii UX Explore, Tobii Pro SDK, Tobii Ocumen for VR analytics and Tobii Aware; Integrations, offering eye-tracking hardware and platforms including Tobii Eye Tracker 5, Tobii Horizon for head tracking, Tobii IS5 integration platform, XR developer kits, PC gaming peripherals and services such as IP licensing, attention exchange and lens casting for OEMs in gaming, extended reality, healthcare, education and assistive technology; and Autosense, delivering driver monitoring systems, occupant monitoring systems and single-camera interior sensing solutions for automotive in-cabin applications. Tobii serves scientific research, behavioral studies, healthcare including assistive communication via Tobii Dynavox, consumer electronics, gaming, XR headsets, UX research, training, automotive OEMs and advertising optimization through direct sales, reseller networks and technology licensing. Recent developments include the completion of its acquisition of FotoNation Limited from Xperi Inc. for $64 million in January 2024, adding advanced AutoSense driver and occupant monitoring capabilities with potential earnouts up to $19 million through 2031; an extension of its supply contract with Dynavox Group in June 2025 for eye-tracking components; and strategic acquisitions by its Dynavox segment, such as Cenomy in France in June 2025 and RehaMedia in Germany announced in July 2025, to expand direct market presence in key European assistive technology regions.