Toys"R"Us ANZ Limited engages in the e-commerce distribution of toys, hobbies, baby products, and lifestyle items primarily in Australia and New Zealand through a house-of-brands model; its core offerings include a wide range of toys, games, and playsets under the Toys"R"Us brand, baby essentials and nursery products via Babies"R"Us, arts and crafts supplies through RIOT, model kits, collectibles, and hobby accessories at Hobby Warehouse, and additional children's lifestyle items across these platforms. Founded in 1994 and headquartered in Clayton, Victoria, Australia, the company operates exclusively online with a combined customer database exceeding 1.6 million profiles, targets families, parents, and hobbyists with high-margin, complementary product categories, and maintains a distribution arm through subsidiary Mittoni Pty Ltd while holding long-term exclusive licenses for Toys"R"Us and Babies"R"Us digital and physical retail in Australia, New Zealand, and the United Kingdom. Formerly known as Funtastic Limited, it rebranded to Toys"R"Us ANZ Limited in June 2021 following the acquisition of Hobby Warehouse Group in November 2020; recent developments include the strategic acquisition of key assets from the 50-year-old RIOT arts and crafts brand announced in March 2024 to expand its portfolio with high-margin products and a loyal customer base of approximately 540,000 retail and 2,400 wholesale clients, alongside securing up to $5.1 million in funding from US-based Mercer Street Global Opportunity Fund II LP—including an initial $1.5 million via placement, unsecured loan, and convertible securities—plus a $100,000 convertible loan from CEO Penny Cox, all to support working capital, the RIOT integration, and inorganic growth opportunities.