Gendai Agency Inc. (2411.T) is a Japan-based advertising agency specializing in pachinko halls; it engages in the planning, production, and execution of comprehensive advertising and promotional campaigns, including newspaper inserts, direct mails, printed materials such as posters and point-of-purchase displays, novelties, mass media advertisements, store events, promotional videos, and design production commissions; it also operates a real estate leasing and brokering business for pachinko halls, alongside development of casino operations in Southeast Asia. The company maintains a portfolio of consolidated subsidiaries, including U and U Inc. for advertisement planning and media sales, Julia Japan Inc. for video and web content production, Zealnet Inc. for ad planning and production, Press A Inc. for customer referral support media, Land Support Inc. for real estate services, and Arc Inc. for research and development of new services. Founded in 1995 and headquartered at the 29th floor of Tokyo Opera City Building in Nishi-Shinjuku, Tokyo, the company primarily serves the pachinko parlor industry across Japan, with additional exposure in fitness facilities, housing, secondhand shops, and tutoring sectors. In its fiscal year ended March 31, 2025, Gendai Agency reported net sales of ¥7.68 billion, up 3.5% year over year, driven by recovery in online advertising following the pachinko industry's "Advertising and Promotion Guidelines, second edition" issued in February 2024, alongside expanded client acquisition in non-pachinko fields; it discontinued test operations in RV rental and storage businesses during the first half of the year, focusing instead on enhancing digital media offerings like DSP advertising and diversifying revenue sources beyond pachinko parlors.