- Business
- TSUBURAYA FIELDS HOLDINGS INC. (TSE: 2767) operates as a holding company primarily engaged in the planning, development, manufacturing, sales, and maintenance of pachinko and pachislot gaming machines and related software in Japan; it also manages fitness clubs, leases and trades real estate assets, and produces computer graphics, movies, television programs, and character merchandise. The company, founded in June 1988 as Toyo Shoji Co., Ltd. in Nagoya and renamed FIELDS CORPORATION in 2001 before relocating headquarters to Shibuya-ku, Tokyo, transitioned to its current holding structure in October 2022, spinning off its core pachinko and pachislot operations to subsidiary FIELDS CORPORATION while retaining oversight of diversified segments including content production via Tsuburaya Productions. Recent product launches include pachislot titles such as L Mushoku Tensei: Isekai Ittara Honki Dasu and L Kotobuki Squadron in 2025, alongside pachinko machines like e Berserk Musou Chapter 2, e Neon Genesis Evangelion: Memory of Beginning, and Pachinko Shin Evangelion PREMIUM MODEL; in March 2024, it acquired Sophia Co., Ltd. and ACE DENKEN Co., Ltd. to bolster its gaming machine portfolio. Operations focus on the Japanese market through regional offices in Hokkaido-Tohoku, Tokyo-North Kanto, Nagoya, Osaka, Chugoku-Shikoku, and Kyushu, serving pachinko halls and entertainment venues with brands tied to popular anime and media properties.