- Business
- IDOM Inc. (7599.T) engages primarily in the purchase and sale of used cars in Japan and select international markets; it operates approximately 460 stores nationwide under the Gulliver brand and specialized retail channels including LIBERALA for luxury vehicles, WOW! TOWN large-scale showrooms, HUNT lifestyle-oriented stores in shopping malls, Gulliver OUTLET for rural areas, and GT-Garage for sports cars. The company offers complementary services such as NOREL monthly flat-rate used car subscriptions, Gulliver FleMa C2C used car platform, self-financing loans through Jisha Ron stores, vehicle assessment media Reseba Soken, industry wholesaling via Mob Ichi, and Gulliver stores overseas in the United States and Australia. Founded in 1994 and headquartered in JP Tower 26F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo, Japan, IDOM lists on the Prime Market of the Tokyo Stock Exchange; its subsidiaries encompass IDOM CaaS Technology Co., Ltd. for car-as-a-service solutions, IDOM Business Support Co., Ltd., IDOM Digital Drive Co., Ltd. for AUTO FLIP management, and Gulliver East, Inc.
The company targets individual consumers, families, and commercial buyers seeking affordable mobility options, with a focus on transparent pricing, digital innovation, and nationwide accessibility in Japan's competitive used vehicle sector. IDOM integrates business and IT to enhance customer experience, including remaining value prediction systems like Car-LTV Manager and franchise support for Gulliver outlets. Its operations emphasize revolutionizing car distribution through ownership alternatives and lifecycle services.
In July 2016, IDOM changed its name from Gulliver International Co. Ltd. to reflect its challenge-taking spirit; in 2015, it acquired major stakes in a Western Australian firm for multi-brand new car dealerships, but divested all shares in IDOM Automotive Group Pty Ltd. and Gulliver Australia Pty Ltd. in 2022 to streamline focus on core Japanese used car activities. Recent developments include IDOM CaaS Technology's funding rounds, such as 350 million yen third-party allotment in December 2024 for NOREL credit model enhancement and 800 million yen in September 2024, alongside business alliances like vehicle management partnerships and fintech collaborations with Cloud Loan for mutual customer referrals. The firm continues digital transformation, with fiscal year ending February 28, 2026 results released October 14, 2025, alongside interim dividend notices and strategic media responses.