- Business
- East Side Games Group Inc. (TSX: EAGR) develops, operates, and publishes free-to-play casual mobile games featuring licensed intellectual properties; it also licenses Game Kit technology platforms as a SaaS revenue model and generates income from in-app purchases of virtual items and in-game advertising. The company offers a portfolio of IP-led titles including match-3 games such as RuPaul's Drag Race Match Queen, Squishmallows Match, and Trailer Park Boys Match; simulation and tycoon games like The Office: Somehow We Manage, Trailer Park Boys: Greasy Money, and Milk Farm Tycoon; and other entertainment-based games developed in-house or through partnerships like POWER RANGERS: MIGHTY FORCE with Mighty Kingdom and Hasbro, and AEW: Rise to the Top. East Side Games Group operates studios in Vancouver, Nanaimo, and Toronto, Canada, with partners across North and South America, Europe, and Australia, serving primary markets in the US, Canada, and Europe.
Founded in 2018 and headquartered in Vancouver, Canada, the company, formerly Leaf Mobile Inc., rebranded to East Side Games Group Inc. in May 2022 to reflect its expanded focus on free-to-play mobile gaming and technology platforms. It maintains approximately 120 employees and pursues a strategy of organic development, disciplined acquisitions for talent and IP, and portfolio expansion through data-driven live services operations.
In recent developments, East Side Games Group launched RuPaul's Drag Race Match Queen and Squishmallows Match in Q3 2025, bolstering its match-genre portfolio to represent 22% of revenue, followed by the soft launch of Trailer Park Boys Match in Canada in October 2025; these titles leverage strong entertainment IPs and incorporate new monetization features like weekly passes, daily goals, and collab passes planned for Q4 2025. The company allocated 60% of Q3 marketing spend to the match portfolio, anticipating returns over the next two to three quarters, while advancing engagement initiatives such as chat features in Trailer Park Boys: Greasy Money and gameplay expansions in Milk Farm Tycoon. East Side Games Group also renewed its normal course issuer bid, repurchasing and cancelling 4.5 million shares cumulatively at a cost of $3 million through Q3 2025, and reported Q3 revenue of $20 million with underlying core growth of 12% quarter-over-quarter excluding one-time items.