The Trade Desk, Inc.
NASDAQ Global MarketRecent
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ROIC.AI
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- Business
- The Trade Desk, Inc. operates as a global technology firm specializing in programmatic advertising solutions. The company provides a proprietary, self-service cloud-based platform empowering advertising buyers to strategically plan, manage, optimize, and assess data-driven digital campaigns. These campaigns span a comprehensive array of ad formats and channels, including display, video, audio, native, digital out-of-home, and connected television, accessible across various devices such as computers, mobile phones, and streaming equipment. The platform distinguishes itself by operating solely as a demand-side platform (DSP), offering advertisers and agencies transparent, data-informed tools to enhance reach and decision-making without inherent conflicts of interest. It leverages advanced AI for optimization, like the Kokai platform, and facilitates precise audience targeting using diverse data sources. Revenue is generated through platform fees, typically a percentage of ad spend, alongside charges for value-added services and data. Recent innovations include the launch of Deal Desk to streamline strategic deals with publishers using AI for performance insights and the introduction of Audience Unlimited, an overhaul of its third-party data marketplace. The company has also expanded strategic partnerships, notably with various Over-The-Top (OTT) platforms to enhance Connected TV inventory and an agreement with DIRECTV for a custom TV operating system. The Trade Desk serves advertising agencies and other service providers on behalf of advertisers. Founded in 2009, the company maintains its headquarters in Ventura, California.
Company News
Unity Software Sinks 10% Despite Wedbush Target Hike on Vector Ad Platform; AppLovin Falls 3%, Trade Desk Slips
Reddit vs. Trade Desk: Which Media Stock Is a Better Buy in 2026?
The Trade Desk Stock Moves Higher: What's Going On?
3 Stocks Chopped in Half: Why These Drops May Be Structural, Not a Dip
The Trade Desk Is Down 68% This Year: Is TTD Stock Dead Money or Due for a Bounce?
Why the Market Dipped But The Trade Desk (TTD) Gained Today
The Trade Desk (TTD) is Attracting Investor Attention: Here is What You Should Know
Why The Trade Desk Stock Tumbled in September
AppLovin Rallies 6% as Ad-Tech Cluster Splits Three Ways; Digital Turbine Edges Higher, Trade Desk Lags
AppLovin Slides 3% as Ad-Tech Peers Stand Firm; Trade Desk and Magnite Tick Higher
Here's How Much $1,000 Invested in The Trade Desk 5 Years Ago Would Be Worth Today
AppLovin vs. The Trade Desk: Which Adtech Stock Is a Better Buy in 2026?
I'm Selling The Trade Desk Stock
Magnite Surges 6% as a 53% YTD Gain Separates It From Ad-Tech Peers; Trade Desk and AppLovin Tread Water
The Trade Desk (TTD) Declines More Than Market: Some Information for Investors
Trade Desk Is Down 68% This Year. Is It Time to Sell, or Is This a Lifetime Opportunity?
AppLovin Jumps 4% as Buyers Return After Year-Long Slide; Trade Desk Nudges Higher, Digital Turbine Barely Budges
Reddit vs. The Trade Desk: Here's the Better Media Stock to Buy in 2026
The Trade Desk's Cash Flow Meets a Tough Test of Leadership and Competition
The Trade Desk (TTD) Is a Trending Stock: Facts to Know Before Betting on It