Upbound Group, Inc.
NASDAQ Global SelectRecent
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ROIC.AI
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- Upbound Group, Inc. operates as a technology and data-driven provider of inclusive financial solutions, including lease-to-own programs for household durable goods and digital financial health services, targeting underserved consumers through omnichannel platforms across store-based, digital, and virtual channels. The company offers core products and services through its primary brands and segments: Rent-A-Center provides flexible lease-to-own options for furniture including mattresses, consumer electronics, appliances, tools, computers, smartphones, accessories, wheels and tires, and other merchandise via over 2,300 company-owned and franchised stores under names such as Rent-A-Center, ColorTyme, and RimTyme, as well as e-commerce through rentacenter.com and installment sales under Get It Now and Home Choice; Acima delivers virtual lease-to-own solutions to consumers ineligible for traditional financing, accessible through staffed or unstaffed kiosks in third-party retailers, e-commerce, mobile, and digital channels; the Mexico segment operates company-owned lease-to-own stores offering similar durable goods; and Brigit provides subscription-based financial wellness tools encompassing earned wage access, budgeting assistance, credit building via savings products, identity theft protection, and resources for earning and saving money. Founded in 1960 and headquartered at 5501 Headquarters Drive in Plano, Texas, Upbound Group conducts operations principally in the United States, Puerto Rico, and Mexico, serving consumers seeking alternatives to conventional credit through its retail installment and franchising activities. In recent developments, the company, formerly known as Rent-A-Center, Inc., rebranded to Upbound Group, Inc. in February 2023 to reflect its expanded technology focus; it entered a definitive agreement in December 2024 to acquire Brigit, a financial health technology firm, for up to $460 million in cash and stock, anticipating closure in the first quarter of 2025 to enhance its digital offerings with proprietary data analytics for improved risk management, customer approvals, and personalized services across its portfolio; additionally, Upbound declared a quarterly cash dividend of $0.39 per share in December 2025 and reported third-quarter 2025 results highlighting growth in its virtual and digital platforms.
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