- CEO
- Son Thanh Vu
- Sector
- Consumer durables
- Industry
- Home furnishings
- Address
- Ha Noi Vietnam
- IPO Date
- May 4, 2018
- Business
- Hanoi Trade Joint Stock Corporation (UPCOM: HTM), commercially known as Hapro, is a Vietnam-based multi-sector enterprise primarily engaged in agricultural export-import, domestic retail and wholesale distribution, food manufacturing, commercial real estate management, and logistics services. Founded in 2004 and headquartered in Hanoi, Vietnam, the company operates as a key trading and retail subsidiary of BRG Group, catering to institutional, commercial, and individual consumers across Vietnam and exporting goods to more than 70 countries and territories across Asia, Europe, the Americas, Africa, and the Middle East.
The company offers a comprehensive portfolio of products and commercial services, systematically structured across its primary operating divisions:
Agricultural Commodities and Foodstuffs: export-grade rice varieties, including jasmine, japonica, and white long-grain rice; raw and processed cashew nuts; black and white pepper; robusta and arabica coffee beans; desiccated coconut; spices such as cinnamon and star anise; cassava and tapioca starch; and canned, dried, and fresh fruits and vegetables;
Domestic Retail and Wholesale Merchandising: packaged groceries, processed foods, beverages, confectionery, edible oils, dairy products, personal care items, and household goods marketed and distributed through its HaproMart supermarket chain, HaproFood convenience store network, and specialized distribution centers;
Manufactured and Handcrafted Products: processed foodstuffs, regional specialty beverages, and traditional Vietnamese cultural ceramics produced and exported through its subsidiary Chu Dau Ceramic Joint Stock Company;
Commercial Real Estate, Logistics, and Warehousing: leasing and asset management of commercial properties, prime retail street-front stores, shopping complexes, and office buildings; cold-storage facilities; dry and bonded warehousing services; freight forwarding; and supply chain management solutions;
Food and Beverage Services: dining, catering, restaurant operations, and confectionery retail managed through affiliated consumer brands such as Thuy Ta.
In recent operational developments, Hanoi Trade Joint Stock Corporation has intensified its strategic integration within the broader BRG Group ecosystem to streamline distribution channels and modernize its retail footprint. The company has executed a comprehensive restructuring of its domestic retail network, upgrading legacy HaproMart and HaproFood outlets into modernized grocery formats integrated with digital inventory systems and omnichannel fulfillment capabilities. In its export operations, Hapro has expanded processing capacity at key agricultural facilities across major production regions, securing international quality and sustainability certifications to scale shipments of high-value organic rice, cashew, and pepper under the EVFTA and CPTPP trade frameworks. Furthermore, the company has forged new distribution alliances across European, North American, and Middle Eastern markets to expand the international reach of its agricultural lines and Chu Dau ceramic collections, while advancing property refurbishment programs across its prime urban real estate portfolio.