e.l.f. Beauty, Inc.
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- e.l.f. Beauty, Inc. (ELF) operates as a multi-brand cosmetics and skincare company offering inclusive, accessible, vegan and cruelty-free products worldwide. The company provides a broad portfolio of beauty items including eye cosmetics such as eyeliners, mascara and shadows; lip products like lipsticks, glosses and balms; face makeup encompassing foundations, concealers, blushes, bronzers and primers; skincare solutions via e.l.f. SKIN featuring cleansers, toners, serums, moisturizers and masks; as well as nail products, beauty tools, accessories and pet care items under the paw category; all marketed through brands including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium and rhode. Products target mass-market consumers seeking affordable, high-quality options and are distributed online, at retailers like Target, Walmart, Ulta and Sephora, and across 17 countries with primary strength in North America and expanding international presence. Founded in 2004 and headquartered in Oakland, California, the company changed its name from J.A. Cosmetics Holdings, Inc. to e.l.f. Beauty, Inc. in 2016. In May 2025, e.l.f. Beauty announced the acquisition of rhode, Hailey Bieber's skincare-focused lifestyle brand, in a deal valued at up to $1 billion comprising $800 million at closing in cash and stock plus potential earnouts, marking a strategic expansion into premium skincare and enhancing its portfolio with high-performance, clinically oriented products previously sold direct-to-consumer.
Company News
Is e.l.f. Beauty (ELF) a Buy as Wall Street Analysts Look Optimistic?
e.l.f. Beauty vs. Monster Beverage: Here's What Their Revenue Trends Tell Investors About These High-Growth Consumer Companies
3 Beauty Stocks to Explore as Consumer Preferences Reshape the Market
e.l.f. Beauty Announces Earnings Release Date for Second Quarter Fiscal 2027 Results
Dutch Bros vs. e.l.f. Beauty: Which Stock Is a Better Buy in 2026?
e.l.f. Beauty (ELF) Rises Higher Than Market: Key Facts
e.l.f. Cosmetics Welcomes Kuromi™ to Glow Up! for Her First-Ever Roblox Collaboration Outside Sanrio®'s Universe
e.l.f. Cosmetics Welcomes Kuromi™ to Glow Up! for Her First-Ever Roblox Collaboration Outside Sanrio®'s Universe
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
E.l.f. Beauty CFO Mandy Fields on consumers, pricing and building a foundation in cosmetics
Buy 5 High-Flying Consumer Staples Stocks for a Stable Portfolio in Q4
e.l.f. Beauty (ELF) Suffers a Larger Drop Than the General Market: Key Insights
e.l.f. Brands Hits the Pitch for Year Two with Tottenham Hotspur Women
e.l.f. Beauty vs. Monster Beverage: Which Consumer Goods Stock Is a Better Buy in 2026?
e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: “Express Your e.l.f.”
Is It Too Late to Buy e.l.f. Beauty Inc (ELF) After 3.1% Rally? GF Value Says Undervalued
e.l.f. SKIN's Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency
e.l.f. SKIN's Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency
e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas
e.l.f. Beauty (ELF) Rises As Market Takes a Dip: Key Facts