- CEO
- Marijana Knezevic Tudic
- Full Time Employees
- 1,952
- Sector
- Consumer non-durables
- Industry
- Food: specialty/candy
- Address
- Zagreb Croatia
- Business
- Kraš d.d. is a Croatia-based confectionery manufacturer engaged in the development, production, marketing, and distribution of sweet food products and savory snacks. Founded in 1911 and headquartered in Zagreb, Croatia, the company operates as a leading confectionery producer in Southeastern Europe and is a subsidiary of the food group Mesna industrija Braća Pivac d.o.o. The company organizes its product offerings across three principal business segments: Cocoa Products, which comprises milk, dark, and white chocolate bars marketed under the Dorina brand; premium boxed assortments, pralines, and bonbons including Bajadera, Griotte, Fontana, and Runolist; cooking chocolates, spreads, and cocoa powders; Biscuits and Wafers, encompassing coated and uncoated wafer sheets and bars under the Napolitanke and Jadro brands; tea biscuits, chocolate-coated cookies, and butter biscuits including Domaćica, Petit Beurre, and Lilly; savory snack biscuits and crackers through its specialized baking facilities; and Candies, featuring fruit chews and toffees under the Kiki and Bronhi brands; hard-boiled sweets under the 505 sa crtom brand; compressed mint pastilles under the Pepermint brand. In addition, the company produces children’s novelty chocolate lines, such as Animal Kingdom (Životinjsko carstvo), alongside dietary, functional, and plant-based confectionery. Kraš d.d. maintains manufacturing facilities in Croatia and Bosnia and Herzegovina, supported by operating subsidiaries including Karolina d.o.o. Osijek and Mira a.d. Prijedor, and exports its portfolio across Southeast Europe, Western Europe, North America, and Australia. In recent operational developments, Kraš d.d. acquired a 200,000-square-meter industrial complex in Zaprešić from the Roca Group to facilitate future production expansion and overcome capacity constraints at its core Zagreb facility. The company also invested 2.3 million euros in a high-capacity, automated manufacturing and packaging line for Choco Napolitanke to increase operational efficiency, while accelerating the rollout of EU-backed vegan product lines and implementing strategic supply chain adjustments to mitigate global cocoa commodity price volatility.