- CEO
- Petar Thür
- Sector
- Consumer non-durables
- Industry
- Food: specialty/candy
- Address
- Zagreb Croatia
- Business
- Zagrebacke pekarne Klara d.d. is a Croatia-based industrial food processing and bakery manufacturing company primarily engaged in the production, packaging, wholesale, and retail distribution of fresh, frozen, and extended shelf-life bakery and confectionery products. Founded in 1909 and headquartered in Zagreb, Croatia, the company operates automated industrial baking facilities that supply nationwide retail supermarket chains, independent grocers, hospitality and food service (HoReCa) operators, public institutions, and an owned network of specialized bakery outlets. The company's core product portfolio is systematically categorized into: fresh artisan and standard breads, including traditional white, semi-white, whole wheat, rye, sourdough, and corn breads; packaged sliced sandwich loaves and toast breads; fresh morning pastries and savory specialties, including croissants, traditional meat and cheese burek, puff pastries, strudels, and doughnuts; frozen and par-baked dough products engineered for bake-off programs in commercial retail and food service environments; shelf-stable dry bakery goods, including rusks, toast rusks, breadcrumbs, and croutons; sweet confectionery, packaged cakes, tea biscuits, gingerbread, and traditional seasonal bakery items; as well as specialized contract manufacturing and private-label production services for commercial retail partners. In recent developments, Zagrebacke pekarne Klara d.d. has advanced strategic operational modernizations, including capital investments into automated production lines and advanced packaging technology to expand its output of high-growth frozen bake-off and extended shelf-life segments. The company has introduced new clean-label, functional, and artisanal sourdough product lines to capture growing consumer demand for health-oriented bakery goods. Furthermore, the company has reinforced strategic distribution agreements with leading regional supermarket chains across Croatia and neighboring Adriatic markets, optimized its internal logistics and direct retail network to enhance operating margins, and implemented sustainability initiatives including the integration of rooftop solar photovoltaic energy systems across its primary manufacturing facilities.