Zhongsheng Group Holdings Limited, an investment holding company, engages in the sale and service of motor vehicles through a nationwide network of 4S dealerships across more than 25 provinces and nearly 110 cities in the People's Republic of China. The company primarily distributes luxury automobile brands including Mercedes-Benz, Lexus, BMW, Audi, Jaguar Land Rover, Porsche, Volvo, Infiniti and AITO, as well as mid-to-high-end brands such as Toyota, Nissan, Honda and Volkswagen; it also offers after-sales services comprising spare parts, automobile accessories, repair and maintenance, detailing; pre-owned vehicle sales; automobile insurance brokerage; and other related financial and operational services. Founded in 1998 and headquartered in Dalian, China, with additional offices in Hong Kong and Beijing, Zhongsheng Group Holdings Limited employs approximately 29,000 people and focuses on premium automotive retail segments serving individual consumers and corporate clients throughout China.
In November 2024, the company entered into a preliminary agreement with Seres Group Corporation to explore distribution opportunities for Seres new energy vehicles, marking a strategic expansion into the electric vehicle sector amid rising NEV penetration rates in China. Earlier in 2024, Zhongsheng issued RMB1 billion in long-term financing with a three-year maturity to manage offshore debt obligations and support operational liquidity. The company also completed an equity buyback program announced in June 2024, repurchasing 18.7 million shares for HKD 212 million, and issued US$600 million 5.98% bonds due January 2028 listed on the Hong Kong Stock Exchange. These initiatives reflect ongoing efforts to strengthen financial position and adapt to market shifts toward new energy vehicles, with NEV sales contributing significantly to recent volumes.