- CEO
- James A. Lawson
- Full Time Employees
- 301
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- 330 Hudson Street New York City NY United States of America 10013
- Business
- AdTheorent Holding Company, Inc. is a technology company specializing in programmatic advertising and data-driven marketing solutions primarily for the mobile app and connected TV markets. The company provides core products and services including programmatic advertising campaigns; artificial intelligence-powered targeting and optimization platforms; data analytics and audience segmentation; mobile app marketing; connected TV advertising; and proprietary technology solutions designed to enhance ad effectiveness and campaign performance. AdTheorent leverages machine learning and behavioral data to deliver customized marketing solutions that increase customer acquisition and engagement for advertisers across North America and international markets. Founded in 2014 and headquartered in New York City, AdTheorent serves advertisers, publishers, and app developers with a comprehensive suite of digital advertising services.
In the last 1-2 years, AdTheorent has undergone significant operational expansion and strategic partnership developments, including enhancements to its AI-driven platforms and the launch of new connected TV advertising offerings to capitalize on the growing video streaming market. The company has also actively pursued collaborations with key industry players to broaden its programmatic reach and enhance data capabilities. These strategic moves aim to strengthen its market position in the evolving advertising technology landscape and expand its service footprint globally. The company continues to innovate its data-centric solutions to meet the increasing demand for precise audience targeting and measurable advertising ROI.
AdTheorent operates primarily within the digital advertising and marketing technology industry, targeting advertisers seeking sophisticated programmatic advertising solutions and data-driven marketing across mobile and connected TV platforms. It operates across the United States and has international client engagements. The company remains privately held and independent, with a focus on continuous technology innovation and market expansion to support digital marketers' evolving needs. This description captures the company’s detailed product offerings, its strategic developments, industry context, geographic scope, founding history, and headquarters location.