- Business
- Allegro.eu SA operates as a leading e-commerce holding company managing online commerce platforms primarily in Poland, the Czech Republic and other international markets. The company provides B2C, C2C and B2B marketplace services through its core Allegro segment featuring allegro.pl with products across electronics, home and garden, sports and leisure, kids items, automotive parts, fashion and shoes, health and beauty, books, media, collectibles and art, and supermarket categories; multi-category price comparison via the Ceneo segment on ceneo.pl; e-commerce and logistics through the Mall segment; international B2C operations including marketplaces and logistics in the Czech Republic via Allegro International; event ticketing on eBilet; consumer finance with Allegro Pay lending solutions; advertising via Allegro Ads; loyalty programs such as Allegro Smart!; and fulfillment logistics with Allegro Delivery and Allegro Fulfillment. Founded in 2017 and headquartered in Luxembourg, Allegro.eu SA serves millions of consumers and sellers across Europe with additional data processing, hosting, payment services and computer facilities management. Recent developments include the completion of DHL eCommerce integration into Allegro Delivery following a November 2024 agreement in March 2025; an equity buyback tranche from November 18 to December 3, 2025 repurchasing 4,664,941 shares for PLN 148.56 million; and prior 2022 acquisitions of Czech retailer Mall Group, Slovenian Mimovrste and logistics firm WE|DO.