- CEO
- James Edward Lee
- Full Time Employees
- 33
- Sector
- Technology
- Industry
- Software - Infrastructure
- Address
- 429 Lenox Avenue Miami Beach FL United States of America 33139
- IPO Date
- May 4, 2021
- Business
- Alfi, Inc. is a technology company specializing in Software as a Service (SaaS) solutions for the digital out-of-home (DOOH) advertising industry in the United States. The company offers an AI-powered platform that uses artificial intelligence, computer vision, machine learning, and edge computing to transform DOOH advertising into real-time audience-based marketing. Alfi's proprietary software enables digital displays to detect audience demographics such as age and gender in an ethical and privacy-compliant manner, delivering targeted advertisements that maximize relevance and effectiveness. The platform provides real-time audience measurement, programmatic ad buying, campaign management, and performance analytics for advertisers, rideshare operators, and retail locations, with products including AI-enabled DOOH screens and an intelligent advertising platform. Founded in 2016 and headquartered in Miami Beach, Florida, Alfi was formerly known as Lectrefy, Inc. and changed its name to Alfi, Inc. in January 2020.
In the last 1-2 years, Alfi has made significant strategic advances, including a collaboration deal with fintech company Paynuity which aims to enhance its digital advertising ecosystem. The company has pursued new technologies such as advanced machine learning models to increase targeting precision and expand its offer beyond traditional advertising platforms. Despite financial challenges, including filing for Chapter 7 liquidation in late 2022, Alfi continues to innovate with its AI-centric approach to DOOH and is expanding its strategic alliances to grow its market presence and advertising capabilities. The company focuses on privacy-compliant technology that respects user data while providing advertisers with highly verifiable impression and audience measurement metrics, positioning itself as a leading AI audience advertising platform in the evolving DOOH sector. Alfi targets advertisers, brands, ride-share services like Uber and Lyft, and other out-of-home media operators across the U.S. market.