BETR Entertainment Limited (ASX:BBT), formerly BlueBet Holdings Limited, is an ASX-listed pure-play digital wagering operator that provides sports and racing betting products and services to online and telephone clients through its advanced proprietary cloud-based platform, mobile applications, and white-label B2B solutions; offerings under the betr and BlueBet brands encompass fixed-odds sports betting on events including American football, Australian rules football, baseball, basketball, cricket, golf, ice hockey, motor racing, rugby league, rugby union, soccer, and tennis; racing products cover horse racing, greyhound racing, and harness racing; and the company operates primarily in Australia with limited presence in North America. Founded in 2015 and headquartered at 8 Spring Street in Sydney, Australia, BETR Entertainment focuses on the Australian wagering market, generating revenue predominantly from wagering turnover in sports and race betting segments. Recent developments include a name change from BlueBet Holdings Limited in April 2025; the strategic merger with NDT Pty Ltd (owner of betr) and acquisition of TopSport to bolster scale and competitiveness; completion of the acquisition of Merlehan Booking Pty Ltd for A$9.38 million in February 2025; an attempted takeover of PointsBet Holdings Limited, acquiring a 27.72% stake before cancellation in September 2025 due to a competing bid; and maintenance of a 19.9% holding in PointsBet as of the latest reports.