- Business
- AVP, Inc. (AVPI) operates as a lifestyle sports entertainment company that produces, markets, and distributes professional beach volleyball events worldwide through its subsidiary, the Association of Volleyball Professionals (AVP); core offerings include the AVP Pro Beach Volleyball Tour, AVP League with city-based franchises and championship paths, AVP Heritage Series tournaments in major U.S. cities such as Southern California, Miami, and Chicago, and Contender Series events; the company targets elite professional players, fans, and sponsors in the beach volleyball segment with events featuring top domestic and international duos. Founded in 1983 and headquartered in Los Angeles, California, AVP focuses on the U.S. market with select global distribution while serving athletes, grassroots programs via AVP America, and broadcasters. In recent developments, AVP launches its 2025 schedule featuring nine AVP League events, two Heritage events, and four Contender Series, alongside a new TV deal broadcasting two hours of Friday play on CBS Sports Network; the league introduces a postseason to crown top duos following a 2024 debut with an eight-city format and player draft, building on a 2021 strategic alliance with USA Volleyball for events, marketing, coaching, and unified rankings.