- CEO
- Victor Pereira Noda
- Full Time Employees
- 2,339
- Sector
- Technology services
- Industry
- Internet software/Services
- Address
- Av. das Nações Unidas, 16737 São Paulo SP Brazil 04730-090
- IPO Date
- Feb 5, 2021
- Business
- Grupo Toky On NM, through its Mobly brand, operates as a leading Brazilian furniture and home decor retailer combining e-commerce and physical retail channels to offer a broad mix of home furnishings, decor, and related lifestyle products. The company focuses on omnichannel delivery of furniture, decorative items, housewares, and leisure goods to residential customers, supported by a network of distribution centers and showroom operations in Brazil.
Main products and services
- Core product categories: furniture (living room, bedrooms, dining, outdoor), home decor and decoration accessories, housewares, textiles, lighting, and related lifestyle products.
- E-commerce platform: online storefront accessible at mobly.com.br, with product listings, digital catalog, search and discovery features, customer reviews, and online checkout.
- Physical retail and showrooms: branded showrooms and partner stores to complement online sales, enabling omnichannel shopping experiences.
- Logistics and delivery services: warehousing, order fulfillment, and last-mile delivery for furniture and larger home goods, including potential assembly and setup services.
- Customer services: after-sales support, returns processing, warranty management, and product care guidance.
Latest major company changes
- Corporate rebranding and name transition: formerly Mobly S.A., the company changes its corporate name to Grupo Toky S.A. in 2025, while continuing to operate Mobly as its flagship online furniture retail brand.
- Strategic consolidation and expansion: strengthens integration between online and offline channels, expands distribution capabilities, and realigns corporate structure under the Toky umbrella to support growth in home furnishings and decoration markets.
- Partnerships and business development: engages in partnerships to enhance logistics networks, product sourcing, and marketplace capabilities, aligning with broader regional e-commerce and home furnishing trends.
- Product and platform enhancements: launches and enhances digital features on Mobly's platform, including expanded catalog with new brands and assortments, improved search and recommendation capabilities, and enhanced customer experience tools.
Additional context
- Industry and segments: retail and e-commerce focused on furniture, home decor, and household goods; operates across omnichannel retail, logistics, and digital commerce services.
- Target markets: primarily Brazilian consumer market for home furnishing and decor, with a focus on urban centers and expansion into ecommerce-enabled regional delivery.
- Geographic operations: headquartered in São Paulo, Brazil, with nationwide Brazilian distribution and delivery footprint; ongoing regional logistics expansion within Brazil.
- Founding year and headquarters: founded in 2011; headquarters located in São Paulo, Brazil.
- Subsidiaries/parent relationships: operates as a subsidiary under broader corporate ownership tied to Home24 Holding GmbH & Co., and now functions under the Grupo Toky corporate umbrella following the 2025 name change.