- CEO
- Andrea Barroso De Salgueiro Pinto Cruz Lima
- Full Time Employees
- 19,223
- Sector
- Consumer durables
- Industry
- Electronics/Appliances
- Address
- Olympia Semeraro Street, 675 São Paulo SP Brazil 04183-090
- IPO Date
- Jun 16, 2006
- Business
- Whirlpool S.A. (WHRL3.SA) manufactures, markets, imports and exports a comprehensive range of home appliances in Brazil and select Latin American markets; its core products include refrigerators, freezers, air conditioners, ice makers, stoves, ovens, dishwashers, garbage disposals, trash compactors, vacuum cleaners, washing machines, clothes dryers and microwave ovens, as well as electric motors and hermetic compressors for refrigeration; the company provides installation, technical assistance and maintenance services for its offerings. Founded in 1957 and headquartered in São Paulo, Brazil, Whirlpool S.A. operates as a subsidiary of Whirlpool Corporation and maintains manufacturing plants in Rio Claro and Joinville in Brazil, plus a distribution center in Argentina, with additional facilities historically in Manaus, Brazil, and international sites in China; it sells under prominent brands such as Brastemp, Consul, KitchenAid, Jenn-Air, Whirlpool, Maytag, B.blend, Compra Certa and Eslabón de Lujo, targeting residential and commercial customers across Latin America including offices in Chile, Peru, Guatemala, Ecuador, Colombia and beyond. In recent developments, the company announced in November 2025 the cessation of production at its manufacturing facility in Pilar, Argentina, to enhance operational efficiency while continuing import, commercialization and distribution activities there unaffected; this strategic shift follows a 550 million-real investment in 2024 to expand and modernize its key plants in Rio Claro and Joinville, Brazil, aligning with broader portfolio optimization efforts by its parent company.