- CEO
- Terence Foster McGuirk
- Full Time Employees
- 1,610
- Sector
- Communication Services
- Industry
- Entertainment
- Address
- 12300 Liberty Boulevard Atlanta GA United States of America 80112
- IPO Date
- May 25, 2016
- Business
- Atlanta Braves Holdings, Inc. (BATRB) operates as a holding company that, through its wholly-owned subsidiary Braves Holdings, LLC, owns and operates the Atlanta Braves Major League Baseball club and the associated mixed-use real estate development The Battery Atlanta adjacent to Truist Park stadium in Cobb County, Georgia; the company generates revenue from baseball operations including ticket sales, concessions, suites and premium seating, advertising sponsorships, local and national broadcasting rights, retail merchandise, licensing and shared MLB revenue streams, as well as from mixed-use development activities encompassing retail, office, hotel, entertainment and rental income. Founded in 2022 following its split-off from Liberty Media Corporation and headquartered in Atlanta, Georgia, Atlanta Braves Holdings serves fans, corporate sponsors, broadcasters and commercial tenants primarily in the United States with a focus on the southeastern region. The Atlanta Braves franchise represents the longest continuously operating team in Major League Baseball history, with operations encompassing regular season home games at Truist Park, spring training, minor league affiliates and postseason events.
The company reports two primary segments: Baseball, which includes event revenue from 81 regular season home games annually, broadcasting from regional partners with additional streaming rights, and other sources; and Mixed-Use Development, centered on The Battery Atlanta featuring retail outlets, office spaces, hotels, entertainment venues and parking facilities with tenant recoveries and sponsorships. It maintains investments in affiliates accounted for under the equity method and manages related debt facilities including term loans, revolvers and finance leases for stadium and development funding.
Recent developments include an April 2025 acquisition of certain real estate assets enhancing The Battery Atlanta's portfolio with new in-place leases and driving 56% year-over-year Mixed-Use Development revenue growth to $27 million in Q3 2025 alongside 44% nine-month growth to $71 million; a December 2024 broadcast partnership with Gray Media expanding Braves games to additional households and boosting local media rights value with 12% Q3 broadcasting revenue growth; new premium seating and sponsorship agreements contributing to 4% overall Baseball revenue increase to $284 million in Q3 2025; and strategic cost reductions such as 9% lower selling, general and administrative expenses in 2024, resulting in total revenue of $312 million and Adjusted OIBDA up 114% to $67 million for Q3 2025. These initiatives reflect ongoing expansion in premium ticketing, real estate diversification and broadcasting amid operational efficiencies and Truist Park event hosting.