Cruzados SADP is a sports management and entertainment company that owns, operates, and commercializes the professional football franchise and athletic assets of Club Deportivo Universidad Católica. The company operates across multiple commercial segments, providing a comprehensive portfolio of sports-related products and services, including matchday ticketing, general admission sales, season subscriptions, and premium VIP hospitality suites; domestic and international television, digital streaming, and radio broadcasting rights distribution across national league competitions and CONMEBOL tournaments; corporate brand sponsorships, stadium naming rights, jersey advertising, and venue promotional activations; retail and e-commerce distribution of official athletic kits, training apparel, footwear, equipment, and licensed consumer merchandise; and professional athlete talent management, player transfer contracts, loan rights, training compensation, and youth academy training programs. In recent developments, the company has undertaken a comprehensive modernization and capacity expansion of its home venue, Estadio San Carlos de Apoquindo, supported by a landmark 20-year strategic naming rights agreement with telecommunications operator Claro Chile to establish a modernized multi-purpose sports and entertainment arena. Additionally, Cruzados SADP has executed capital increases and dedicated debt financing facilities to support stadium infrastructure development, established a multi-year technical apparel and kit partnership with Puma, and expanded its proprietary digital media and fan engagement streaming platforms. Founded in 2009, Cruzados SADP is headquartered in Las Condes, Santiago, Chile.