- CEO
- Javier F. Bitar Hirmas
- Full Time Employees
- 679
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Address
- Las Condes Chile
- IPO Date
- Jul 10, 1991
- Business
- Sociedad Anónima Viña Santa Rita is a Chile-based beverage company primarily engaged in the cultivation of vineyards, production, bottling, marketing, domestic distribution, and international export of fine wines. The company operates across commercial, premium, super-premium, and ultra-premium wine segments and provides enotourism and hospitality services. Viña Santa Rita's core product portfolio encompasses recognized proprietary wine brands, including Casa Real Reserva Especial, Bougainville, Triple C, Pewën de Apalta, Floresta, Medalla Real (Gran Reserva and Reserva), 120 Reserva Especial, Secret Reserve, 3 Medallas, and Cavanza; through its subsidiary Viña Carmen S.A., it produces and distributes labels such as Carmen Gold, Delanz, Frida Kahlo, Wave Series, Gran Reserva, and Insigne; through its Argentine subsidiary Bodega Doña Paula, it cultivates and bottles high-altitude wines including Selección de Bodega, Altitude Series, Doña Paula Estate, and Los Cardos; and through Nativa Eco Wines S.A., it offers certified organic and sustainable wine selections. In addition to beverage manufacturing, the company provides wine tourism, culinary, and hospitality services, including guided vineyard and historic cellar tours; private tastings and masterclasses; corporate event management; boutique lodging at the historic Hotel Casa Real in Alto Jahuel; dining services at the Doña Paula Restaurant; and cultural exhibitions through the Andean Museum. The company manages extensive vineyard estates and winemaking facilities across prominent viticultural valleys in Chile, including the Maipo, Casablanca, Leyda, Colchagua, Curicó, Maule, Limarí, and Apalta valleys, as well as the Uco Valley and Luján de Cuyo in Mendoza, Argentina. Its products are distributed to retail supermarket chains, independent wine merchants, on-trade hospitality establishments, and importers across more than 70 countries worldwide, with primary overseas markets in North America, Europe, Latin America, and Asia-Pacific. In recent developments, Viña Santa Rita has expanded its global route-to-market structure by entering into a strategic UK distribution partnership with the Schenk Family to accelerate off-trade brand growth across the United Kingdom, following a complementary commercial agreement executed by its subsidiary Viña Carmen. The company has also advanced its sustainability and premiumization strategies, earning the Butterfly Mark accreditation from Positive Luxury, receiving the Premium Drinks Business of the Year award, and securing international acclaim as the Best Winery in the World by Forbes for its estate tourism and sustainable viticulture operations. Founded in 1880 by Domingo Fernández Concha, Sociedad Anónima Viña Santa Rita is headquartered in Santiago, Chile, and operates as a subsidiary of Cristalerías de Chile S.A. within the Claro Group.