Beiersdorf AG
Other OTCCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Vincent Warnery
- Full Time Employees
- 22,791
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- Address
- Unnastrasse 48 Hamburg Germany 20245
- IPO Date
- Apr 26, 2010
- Website
- beiersdorf.com
- Similar Companies
- Business
- Beiersdorf AG (Ticker: BDRFY) manufactures and markets a broad portfolio of personal care and consumer health products worldwide. The company produces skin care, beauty care, and baby care items under well-known brands including Nivea, Eucerin, La Prairie, Labello, and Hansaplast/Elastoplast; its offerings encompass moisturizers, anti-aging creams, sunscreens, body lotions, lip care products, wound care solutions, and luxury cosmetics. Beiersdorf operates in over 150 countries, with primary markets in Europe, North America, Asia-Pacific, and Latin America, and maintains production facilities across multiple continents to serve retail, pharmacy, and e-commerce channels. Founded in 1882 and headquartered in Hamburg, Germany, Beiersdorf focuses on dermatological research and innovation within the consumer goods industry, targeting everyday consumers, professionals, and health-conscious individuals through mass-market and premium segments. The company structures its business into two main pillars: Consumer (encompassing skin and beauty care) and Retail (primarily Nivea and affiliated brands), supported by subsidiaries such as Beiersdorf Manufacturing and global distribution networks. In recent developments, Beiersdorf expanded its digital health offerings with the 2024 launch of Nivea Luminous 630, an advanced anti-spot serum backed by clinical trials; it also strengthened its sustainability efforts through a 2025 partnership with recycling initiatives in Europe to enhance circular packaging for Nivea products. The company completed the acquisition of a stake in a Southeast Asian beauty tech firm in early 2025 to bolster e-commerce capabilities in high-growth markets. Additionally, Beiersdorf announced a strategic reorganization in late 2024, optimizing its supply chain amid inflationary pressures while investing €100 million in R&D for microbiome-based skin care innovations.
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