- Sector
- Electronic technology
- Industry
- Electronic equipment/Instruments
- Address
- Zemun Serbia
- IPO Date
- May 7, 2007
- Business
- Insa AD Beograd is a Serbia-based precision engineering and manufacturing enterprise specializing in the design, development, production, and servicing of fluid measuring devices, smart metering solutions, horological instruments, and precision mechanical components. Founded in 1950 and headquartered in Belgrade, Serbia, the company serves municipal utility providers, residential consumers, industrial enterprises, and defense contractors across domestic and international markets.
The company operates through diversified business segments encompassing measuring instruments, horology, precision manufacturing, and metrology. Its core product and service offerings comprise: residential and industrial water meters, including single-jet, multi-jet, Woltman, and ultrasonic flow meters; smart metering and automated meter reading (AMR/AMI) systems, incorporating wireless IoT communication modules such as LoRaWAN, Wireless M-Bus, and NB-IoT for automated consumption tracking and remote telemetry; thermal energy and gas measurement devices, including ultrasonic heat meters and regulation instruments; timekeeping systems and horological apparatus, encompassing public, tower, and facade clocks, industrial master-slave time systems, and mechanical timing devices; defense-related precision mechanics, including mechanical fuzes and specialized timing mechanisms; precision manufacturing services, covering CNC machining, tool and mold design, plastic injection molding, and non-ferrous metal die-casting; and metrological services, including accredited laboratory testing, calibration, and official verification of flow meters.
In recent operational developments, Insa AD has accelerated its strategic transition into digital utility management by developing and commercializing advanced IoT-enabled smart water meters and remote reading systems for municipal water management enterprises across Southeastern Europe. The company has modernized its manufacturing lines and metrological calibration infrastructure in alignment with European Measuring Instruments Directive (MID) standards, solidified supply and distribution partnerships with municipal utility operators in the Western Balkans, and expanded its export activities across European and Middle Eastern markets.