- CEO
- William B. McMahon
- Full Time Employees
- 46
- Sector
- Consumer Cyclical
- Industry
- Leisure
- Address
- 17750 SE 6th Way Vancouver WA United States of America 98683
- IPO Date
- May 5, 1999
- Business
- BowFlex Inc (BFXXQ) manufactures and sells cardio and strength fitness equipment through direct and retail channels in the United States, Canada, Europe, the Middle East, Africa, and internationally; core products include connected fitness bikes under the Bowflex C6, VeloCore, Schwinn IC4, Max Trainer, and Zero Runner brands, treadmills, ellipticals, other exercise bikes, home gyms, adjustable dumbbells, kettlebells, barbell weights, and accessories under the Bowflex and SelectTech brands, as well as the JRNY digital fitness platform offering subscription services with real-time coaching, personalized workouts, and motion tracking; the company, founded in 1986 and headquartered in Vancouver, Washington, changed its name from Nautilus Inc in November 2023. In March 2024, BowFlex filed for Chapter 11 bankruptcy reorganization in the U.S. Bankruptcy Court for the District of New Jersey amid post-pandemic demand declines, inventory buildup, and liquidity challenges, securing a $9 million debtor-in-possession loan; the court approved the $37.5 million asset purchase agreement with Johnson Health Tech Retail Inc, a subsidiary of Taiwan-based Johnson Health Tech Co Ltd, on April 15, 2024, with closing on April 22, 2024, transferring substantially all assets including the Bowflex, Schwinn, and JRNY brands to the buyer while the original entity proceeded to Chapter 11 liquidation approved August 19, 2024; Johnson Health Tech now markets these brands globally alongside its Matrix, Horizon, and Vision lines, integrating JRNY into its ecosystem, as BowFlex Inc winds down operations with 46 employees and OTC trading under BFXXQ.