Ihlas Ev Aletleri Imalat, Sanayi ve Ticaret A.S. is a Turkey-based manufacturing company that designs, develops, manufactures, and markets small domestic appliances, environmental hygiene systems, and water treatment equipment. Founded in 1990 and headquartered in Istanbul, Turkey, the company operates as a member of Ihlas Holding A.S. and maintains its primary production and research facilities in the Beylikduzu Organized Industrial Zone in Istanbul. The company organizes its principal operations into specialized consumer goods segments, with offerings categorized under its flagship Aura brand as well as through original design and equipment manufacturing partnerships. Its core product and service portfolio comprises residential reverse osmosis drinking water treatment and filtration systems marketed under the Aura Cebilon brand; multi-functional water-filtration cleaning robots, deep-cleaning vacuum extractors, carpet shampooers, and indoor air purification devices under the Aura Cleanmax and Aura Roboclean lines; instantaneous electric water heaters and digital water heating units; various small electrical domestic appliances and personal care devices; proprietary research and development and testing services through its dedicated R&D center; and post-sales technical maintenance and customer support. In addition to its core appliance manufacturing activities, the company operates in food catering services through its wholly owned subsidiary Sifa Yemek ve Gida Uretim Tesisleri Ticaret A.S., and provides freight transport, warehousing, and logistics services through its subsidiary KPT Lojistik Tasimacilik Turizm Reklam Pazarlama Ic ve Dis Ticaret A.S. Ihlas Ev Aletleri distributes its products domestically across Turkey through the extensive direct sales, dealership, and service network of affiliate Ihlas Pazarlama A.S., and exports its appliances to over 60 countries across Europe, the Middle East, Central Asia, Africa, and North America. In recent developments, Ihlas Ev Aletleri entered into a strategic manufacturing agreement with AquaShield Europe s.r.o. to produce Philips-branded digital water heaters and water treatment solutions, leveraging its manufacturing capabilities to supply both domestic retail markets via exclusive distributor Ihlas Pazarlama and international channels. Furthermore, the company has expanded its operational and quality compliance frameworks by securing ISO 10002 Customer Satisfaction Management and ISO 45001 Occupational Health and Safety Management certifications, while integrating mandatory sustainability disclosures in accordance with Turkish Sustainability Reporting Standards.