- CEO
- Huseyin Demir
- Sector
- Consumer non-durables
- Industry
- Food: meat/fish/dairy
- Address
- Izmir Turkey
- IPO Date
- Feb 3, 1986
- Business
- Pinar Entegre Et ve Un Sanayii Anonim Sirketi is a Turkey-based food processing company engaged in the manufacturing, marketing, and distribution of meat, meat products, frozen dough and bakery items, ready-to-eat convenience foods, and plant-based protein alternatives. Founded in 1983 as Turkey's first private integrated meat processing facility and headquartered in Izmir, Turkey, the company operates as a key subsidiary of Yasar Holding within its Food and Beverage Group. The company's operations are organized into distinct product lines and business segments, comprising processed delicatessen meats, including sucuk, pastrami, salami, frankfurters, sausages, roasted meat, smoked beef, and turkey charcuterie; frozen meat and poultry products, including beef burger patties, traditional meatballs, breaded chicken nuggets, schnitzels, fingers, and doner kebab; frozen bakery and dough items, including layered borek varieties, puff pastry sheets, lahmacun, frozen pizzas, and traditional manti; plant-based alternative protein foods marketed under the Pinar Planty sub-brand, including vegan meatballs, vegetable-based burger patties, and plant-based schnitzels; and ready-to-cook packaged meals and canned meat solutions tailored for retail consumers and the hotel, restaurant, and catering (HORECA) food service sector. Pinar Entegre Et ve Un Sanayii operates advanced production facilities in Kemalpasa, Izmir, and distributes its products domestically across Turkey through Yasar Birlesik Pazarlama's cold-chain logistics network, while exporting to international markets including the Gulf Cooperation Council (GCC) countries, the wider Middle East, Central Asia, and Europe. In recent operational developments, the company has expanded its sustainability initiatives through significant capital investments in rooftop solar photovoltaic systems at its primary production plants to lower carbon intensity, broadened its convenience-oriented portfolio with air fryer-compatible and ready-to-heat meal innovations, expanded its plant-based protein offerings to address shifting global dietary trends, and strengthened its regional export distribution partnerships across Middle Eastern retail and foodservice channels.