- CEO
- Koral Kalpaklioglu
- Sector
- Consumer non-durables
- Industry
- Beverages: non-alcoholic
- Address
- Izmir Turkey
- IPO Date
- Aug 28, 1987
- Business
- Pinar Su ve Icecek Sanayi ve Ticaret A.S. is a Turkey-based beverage manufacturing and distribution company primarily engaged in the production, bottling, marketing, and sales of packaged natural spring water, natural mineral water, functional wellness drinks, and non-alcoholic fruit-flavored beverages. Founded in 1984 and headquartered in Izmir, Turkey, the company operates as a subsidiary of Yasar Holding A.S. and serves retail, commercial, food service, and direct-to-consumer markets domestically and internationally.
The company operates across multiple non-alcoholic beverage categories, offering a comprehensive product portfolio that includes: packaged natural spring water extracted from pristine sources in Uludag (Bursa), Madran (Aydin), Toros (Adana), and Hendek (Sakarya), packaged in single-serve and multi-pack polyethylene terephthalate (PET) bottles ranging from 0.33 to 5.0 liters, premium glass bottles in 0.33 and 0.75-liter formats, 19-liter polycarbonate and disposable PET carboys, and bag-in-box containers; plain and flavored natural mineral waters under the Pinar Denge brand, enriched with essential minerals and offered in fruit flavors such as lemon, apple, and strawberry; functional waters fortified with vitamins and minerals, including formulations with Vitamin C, Vitamin D, zinc, and collagen tailored for immunity, focus, and wellness; carbonated fruit-flavored soft drinks under the Pinar Frii brand, featuring varieties such as tangerine, melon, lime, and red fruits; ready-to-drink iced teas and lemonades; plant-based beverages; and direct-to-consumer home and office water delivery services supported by a proprietary digital ordering mobile platform and an extensive authorized dealership network.
Pinar Su ve Icecek manages four high-capacity bottling facilities located in Aydin-Bozdogan, Bursa-Inegol, Sakarya-Hendek, and Adana-Pozanti, supported by modern automated filling lines, accredited quality control laboratories, and nationwide logistics infrastructure. In addition to its domestic distribution across all regions of Turkey, the company exports its products to more than 30 countries across Europe, the Middle East, the Gulf region, North America, and Central Asia, adhering to international standards including ISO 9001, ISO 22000, FSSC 22000, and Halal quality certifications.
In recent operational and strategic developments, Pinar Su ve Icecek has accelerated its diversification strategy to transition beyond traditional bottled water into high-growth health and wellness beverage segments. The company has introduced several new product lines, including vitamin-enriched functional hydration drinks, zero-sugar sparkling fruit beverages, and refreshed ready-to-drink tea offerings. To advance its environmental and sustainability goals, the company has completed significant capital investments in renewable energy, commissioning rooftop solar photovoltaic (PV) power systems across its key production facilities in Sakarya and Aydin to generate clean electricity on-site and lower its operating carbon footprint. Furthermore, Pinar Su ve Icecek has expanded its direct-to-consumer e-commerce logistics infrastructure and accelerated sustainable packaging initiatives, incorporating recycled PET (rPET) materials and implementing bottle lightweighting across its high-volume packaging lines.