- CEO
- Brendan Brennan
- Full Time Employees
- 3,478
- Sector
- Consumer services
- Industry
- Hotels/Resorts/Cruise lines
- Address
- Tower 42 London GL United Kingdom EC2N 1HN
- IPO Date
- Feb 13, 2025
- Business
- HBX Group International Plc operates as a leading independent B2B travel technology marketplace connecting travel suppliers and distributors worldwide. The company owns and operates three core brands: Hotelbeds, a primary hotel distribution platform serving wholesalers, tour operators, and travel agencies via API; Bedsonline, a web-based booking platform for retail travel advisors offering accommodations, transfers, activities, and car rentals; and Roiback, a technology solutions provider for hospitality direct distribution including website development, booking engines, and digital marketing. Its portfolio encompasses over 250,000 hotels, 500 car rental suppliers, and 23,000 experiences providers, with cloud-native platforms delivering accommodations, transfers, car rentals, attractions, fintech solutions, data insights, and AI-enhanced services like real-time translation chatbots and marketing suites; operations span 170 countries with more than 3,600 employees.
Founded originally in 2001 as Hotelbeds in Palma de Mallorca, Spain, where operational headquarters remain at Camí Son Fangos 100, the group rebranded to HBX Group and incorporated HBX Group International Plc in London in December 2023 as its public holding company listed on Spanish stock exchanges (HBX.MC) in February 2025, raising €725 million to refinance debt.
Recent developments include the May 2025 acquisition of Civitfun to enhance hotel digitalization with contactless check-in, guest personalization, and upsell capabilities; launch of the HBX Group Marketing Suite in June 2025 featuring travel media solutions and digital agency services; strategic partnerships such as with Telefónica for eSimFLAG connectivity via Roiback in November 2025, Nemo for Latam transfers in September 2025, Superscript for insurance in August 2025, and Queer Destinations for inclusive tourism in September 2025; group structure evolution and management team updates in October 2025; and full year 2025 financial results announced in November 2025 alongside AI-powered voice channels with Ayesa.