- CEO
- Shota Naoi
- Full Time Employees
- 333
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- Gotenyama Trust Tower Tokyo Japan 140-0001
- IPO Date
- Jul 30, 2015
- Business
- BEENOS Inc. operates as an e-commerce and incubation business company headquartered in Tokyo, Japan, founded in 1999. The company’s core operations span e-commerce through various platforms including BEENOS itself, cross-border services via tenso.com (overseas forwarding) and Buyee (proxy purchasing), global shopping with Shop Airlines, and consumer-based delivery buyback through Brandear. Additional offerings include alcoholic beverages through JOYLAB, fashion and cosmetics via FASBEE, business development services through BeeCruise, and interior goods. The company also provides travel media via Travel Bar, transportation services with FanVas, e-commerce website creation with Groobee, mobile order/payment through narabee, music album services via chord, marketing platforms such as BAKUMO, cross-border HR SaaS with Linkus, and operates an e-sports team BEENOSTORM. BEENOS extends its reach to hotel reservation services and investments in startup businesses.
Recent major changes include its acquisition by LY Corporation, resulting in the delisting of BEENOS shares from the Tokyo Stock Exchange in August 2025. BEENOS has also expanded its global commerce business, surpassing 7,000 cumulative cross-border e-commerce support cases, connecting Japanese companies with international customers. The company launched "BEEGATE," an integrated service enabling Japanese businesses to sell across multiple overseas e-commerce platforms with enhanced local marketplace listing support, event participation, and influencer marketing. Buyee has been improved by adding Arabic support among its 19 languages and by enhancing authentication and AI-driven user interface and experience. BEENOS continues to develop its platform to serve as a premier gateway between Japanese businesses and global consumers in the expanding e-commerce market. As of 2025, it operates as a subsidiary of LY Corporation and focuses on both domestic and international markets.
BEENOS's business segments mainly include E-Commerce, which accounts for 90% of revenue and covers cross-border forwarding, proxy purchasing, global shopping, and value cycle businesses such as used brand product transactions. The Incubation segment focuses on new business development services. Geographically, the company operates primarily in Japan but has a strong international presence particularly through its proxy purchasing and forwarding services in key markets such as the U.S. and China. The company employs around 333 people and integrates a wide range of digital, retail, and marketing services to support brands and consumers across borders.
The company’s strategic focus on cross-border e-commerce and integrated sales support solutions, alongside expanding language and AI-driven customer service capabilities, positions BEENOS as a comprehensive provider of e-commerce infrastructure connecting Japan with global consumers across multiple retail and digital service verticals. Its diverse portfolio reflects a blend of retail, technology, logistics, and entertainment business lines targeting both individual consumers and corporate clients. This comprehensive platform approach underpins BEENOS’s role as an innovator in the expanding global e-commerce ecosystem.