- CEO
- Adam Nicosia
- Sector
- Consumer Defensive
- Industry
- Packaged Foods
- Address
- 5940 S. Rainbow Boulevard Las Vegas NV United States of America 89118
- IPO Date
- Jan 7, 2013
- Business
- Scepter Holdings, Inc. (BRZL) develops and markets AI-powered influencer optimization software and high-performance consumer products through its subsidiaries. The company offers its proprietary AdaptAI platform, a SaaS solution that analyzes e-commerce and social media data to match brands with optimal influencers for marketing campaigns; sports management and Name, Image, and Likeness (NIL) compliance services; and consumer packaged goods including cosmetics under the Dermacia brand and nutritional supplements. Scepter Holdings operates primarily in the United States, targeting brands, athletes, universities, and online retailers such as Amazon and Shopify.
Founded in 2007 and headquartered in Las Vegas, Nevada, the company, formerly known as Brazos International Exploration, Inc., has shifted from oil and gas exploration and fuel additives to digital marketing and consumer products.
Recent developments include the 2024 acquisition of Ballengee Group, LLC, a Dallas-based sports management agency with approximately $4.7 million in guaranteed EBITDA, for $27.52-$47 million in stock and notes, positioning BSG Holdings as the controlling shareholder; a definitive agreement to acquire Matchpoint Connection, an NIL platform offering university white-label solutions, payment processing, and brand deal facilitation, expected to close by March 2025 pending a reverse split and share increase; the launch of Adapti.io website and enhanced AdaptAI features integrating social media sentiment analysis; addition of Natalie Guzman, former Co-President and CMO of Savage X Fenty, to its advisory board; filing of a Form 10 registration statement with the SEC to enhance transparency; and a promotional contract with influencer Lauren Marion for Dermacia cosmetics.