- CEO
- Arun Kumar Poddar
- Full Time Employees
- 5,258
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- Sunil Patodia Tower Mumbai MA India 400099
- IPO Date
- Oct 30, 1995
- Business
- Choice International Limited (CHOICEIN.NS), incorporated in 1993 and headquartered in Mumbai, India, operates as a diversified financial services conglomerate providing broking and distribution services; advisory services including investment banking, merchant banking, corporate finance, IPO readiness, government infrastructure consultancy, government advisory, tax advisory, management consulting, and business advisory; NBFC services encompassing solar loans, business loans, vehicle loans, loans against securities, and retail loans; wealth management with asset allocation, risk management, investment products, and estate planning; insurance distribution covering health, life, commercial, and vehicle policies; mutual fund distribution; portfolio management services; and digital trading platforms such as Choice FinX, StrikeX for derivatives, and tools like FinX Flash for market news and FinX Commune for trader community. The company serves retail, high-net-worth individuals, institutions, businesses, and government entities primarily in India, with a network of over 190 branches across 22 states and union territories, more than 53,000 business associates, 13 lakh active customers, and assets under management exceeding ₹411 billion. Recent developments include strategic acquisitions in 2025 to bolster its wealth management segment, such as Fintoo Group's distribution business adding ₹300 crore AUM, Glory Prime Wealth Private Limited contributing ₹210 crore AUM, and alliances with mutual fund distributors in Himachal Pradesh adding ₹125 crore AUM for a total ₹635 crore increase; its subsidiary CCSPL's acquisition of Ayoleeza Consultants on November 18, 2025, enhancing public sector consulting in infrastructure with over ₹200 crore in live orders and bids worth ₹350 crore in railways and ₹150 crore in roads; allotment of equity shares upon warrant conversions totaling over 11.5 million shares for approximately ₹205 crore in November 2025; and robust H1FY26 performance with 15% revenue growth and entry into asset management.