Purple Finance Limited is a non-banking financial company (NBFC) focused on MSME lending and secured business loans, operating across multiple states in India. The company provides MSME financing solutions including term loans, working capital facilities, and collateral-backed credit to micro, small, and medium enterprises, with a emphasis on digital-first processes and branch-based outreach to Tier II, III, and IV cities. Purple Finance is headquartered in Mumbai and has expanded its geographic footprint through a network of branches and business correspondents, enabling nationwide outreach while maintaining a regional focus on Maharashtra, Gujarat, Madhya Pradesh, Uttar Pradesh, and Odisha. Founded in 1993, Purple Finance maintains a diversified service portfolio and continues to pursue growth through strategic mergers, acquisitions, and partnerships to broaden its product suite and market reach. The company’s business segments include secured MSME lending, retail lending to micro-entrepreneurs, and related financial services, with ongoing initiatives to enhance underwriting capabilities, risk management, and technology-enabled customer experience. Recent major developments include the absorption merger of Canopy Finance Limited approved by the National Company Law Tribunal in 2024, expanding its operational footprint and product access; continued expansion of branch network and customer footprint; and ongoing enhancements to product offerings, including increased focus on secured lending categories and digital channels. Purple Finance operates under regulatory oversight as an NBFC and maintains relationships with banks and other financial institutions to support borrowings, liquidity, and capital adequacy. The company’s strategic focus remains on scalable MSME credit, responsible lending, and building a sustainable growth platform in India's small business segment.