- CEO
- Hemantrai Thakorbhai Desai
- Full Time Employees
- 65
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- 9292 Building, Main Vip Road Surat GU India 395017
- IPO Date
- Apr 12, 2022
- Business
- Sunrise Efficient Marketing Limited (SEML.BO), founded in 2002 and headquartered in Surat, Gujarat, India, operates as a trader, distributor, super stockist, wholesaler, and channel partner for energy-efficient electrical, mechanical, and automation products serving industries including textiles, material handling, chemicals, pharmaceuticals, food processing, sugar, steel, cement, and mining. The company offers IE2 and IE3 grade induction motors such as safe area, hazardous area, crane, hoist, and special-purpose variants; power transmission products including worm and helical gearboxes, roloid gear pumps, and series M helical inline geared motors; industrial lubricants and greases comprising hydraulic oil, gear oil, and thermic fluid; LED lighting solutions like wellglass, highbay, undercanopy, and street lights; drives, servo motors, and servo drivers; a comprehensive range of pumps encompassing vertical multistage inline centrifugal, horizontal centrifugal, end-suction, split case, high-pressure, submerged, self-priming, chemical thermoplastic, domestic, industrial, and firefighting models; electrical control panels; wires and cables such as Polycab brands; and services including motor rewinding and machine automation upgrades. Previously known as Sunrise Marketing and Services, a sole proprietorship taken over in 2022 following conversion to a public limited company and IPO of 13.8 million equity shares raising Rs 16.7 crore in April 2022, the firm has recently expanded its portfolio in fiscal 2025 by launching premium brands Polycab wires and GS-Caltex lubricants, forming a strategic partnership with Singapore-based Kruger Ventilation for industrial fans and comprehensive energy-efficient solutions, introducing high-quality gearboxes for robust industrial applications, and securing its largest-ever order of 800 SynchroPlus motors. Sunrise Efficient Marketing maintains substantial inventory for on-time deliveries across India, with ambitions to extend pan-India presence and exports in electro-mechanical solutions, fire safety, power supply, and renewable energy products; it employs around 77 staff and holds ISO 9001:2015 certification.