- Business
- Shoora Designs Limited manufactures and trades natural diamonds, lab-grown diamonds, moissanite diamonds and diamond jewellery in gold, silver and platinum; offers rings, earrings, pendants, necklaces, bracelets, bangles, solitaire jewellery, fine jewellery, diamond watches, hip-hop jewellery, eyewear diamond jewellery, pie-cut diamonds, fancy-shaped diamonds including oval, emerald, princess, pear, marquise, radiant, cushion and baguette shapes, and certified loose diamonds from IGI, GIA or BIS Hallmark; procures rough diamonds from suppliers, plans and maps them in-house, and outsources cleaving, laser cutting and polishing to local job-workers in Surat. The company, founded in March 2021 and headquartered in Surat, Gujarat, India, sells through online platforms and offline channels to wholesalers, retailers, jewellery manufacturers and large retail chains primarily in Surat, Gujarat and Mumbai, Maharashtra, with products available worldwide via free shipping. Listed on the BSE SME platform following its initial public offering that raised INR 2.03 crore in 2023, Shoora Designs allotted 3,125,000 warrants convertible into equity shares at INR 53 on a preferential basis in September 2024; appointed Paresh Labhubhai Mer as Chief Financial Officer in May 2024; and continues to explore preferential issue or private placement for fund raising as approved in board meetings during 2024.