- CEO
- Maryam Ghahremani
- Full Time Employees
- 77
- Sector
- Technology
- Industry
- Software - Application
- Address
- Malmskillnadsgatan 13 Stockholm Sweden 111 57
- IPO Date
- Jul 6, 2020
- Business
- Bambuser AB (publ) (BSKZF) operates a cloud-based video commerce platform that enables brands to deliver personalized, interactive shopping experiences through live streaming and shoppable videos. The company provides social commerce solutions, including live commerce, shoppable video, and immersive video experiences; digital clienteling solutions, such as video consultations, chat services, video calls, and AR-powered try-on functionality; and integrates these capabilities across websites, mobile apps, and social media channels. Founded in 2007 and headquartered in Stockholm, Sweden, Bambuser serves the fashion, beauty, retail, and automotive industries, with operations spanning the Americas, Asia Pacific (including recent expansion into China), Europe, the Middle East, and Africa.
In April 2024, Bambuser acquired the HERO virtual shopping solution from Klarna, enhancing its platform with personalized chat and video call features for e-commerce, with the transaction closing in May 2024 for up to SEK 15 million and expected to add SEK 10-14 million in annual recurring revenue. The company expanded into China in January 2025 through a deepened partnership with Zara, launching shoppable livestreams for its Chinese New Year collection across Zara's direct-to-consumer channels, building on their successful 2024 ZaraStreaming initiative in western markets. In May 2025, Decathlon extended its partnership with Bambuser to scale the Visio Store video consultation service globally, achieving high conversion rates on complex products like e-bikes and sporting gear through real-time demonstrations and AR visualizations. Bambuser, publicly listed on Nasdaq First North Growth Market (BUSER), continues to innovate as a pioneer in shoppable live streaming since 2019, with over 250 brands across 40+ countries leveraging its technology.